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- Sofort-KaufenMarktorientierte Produktinnovation: Ein Schlüssel zum Überleben im dritten Jahrtausend
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eBay-Artikelnr.:386659299809
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781402071386
- Book Title
- Market Oriented Product Innovation
- ISBN
- 9781402071386
- Subject Area
- Business & Economics
- Publication Name
- Market Oriented Product Innovation : a Key to Survival in the Third Millennium
- Publisher
- Springer
- Item Length
- 9.2 in
- Subject
- Marketing / General, Entrepreneurship, General, Management
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Weight
- 60.3 Oz
- Item Width
- 6.1 in
- Number of Pages
- Xii, 410 Pages
Über dieses Produkt
Product Identifiers
Publisher
Springer
ISBN-10
1402071388
ISBN-13
9781402071386
eBay Product ID (ePID)
2294996
Product Key Features
Number of Pages
Xii, 410 Pages
Language
English
Publication Name
Market Oriented Product Innovation : a Key to Survival in the Third Millennium
Subject
Marketing / General, Entrepreneurship, General, Management
Publication Year
2002
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
60.3 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2002-030033
Dewey Edition
21
Reviews
"This book is comprehensive, goes into concrete details, describes special tools an is easy to read." (Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting) "Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate." (George Hayward, Editor-in-Chief, TECHNOVATION) "The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience." (Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM), "This book is comprehensive, goes into concrete details, describes special tools an is easy to read." (Professor Dr Horst Geschka, Technical University Darmstadt and President, Geschka & Partner Consulting)"Based on Professor Holt's research and his academic and consultancy skills, the resultant book benefits from his experiences in, and knowledge of, many countries. It merits a place on all managers' bookshelves, filling a niche hitherto overlooked, by being written from a product viewpoint. The book also deserves to feature in University courses - graduate and postgraduate." (George Hayward, Editor-in-Chief, TECHNOVATION)"The book offers an unusual perspective in combining two peculiar areas of knowledge (market orientation and technology innovation) in the light of needs assessment. It is a happy mix of a systematic and scientific approach reviewed and tested through a long life consultant experience." (Professor Ferdinando Chiaromonte, Director of Studio Chiaromonte, Past President ISPIM)
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.5
Table Of Content
One -- Introduction.- I Scope.- II Historical review.- III Key concepts.- IV Creative thinking.- V People and change.- VI Summary of Part One.- Two -- Strategic issues.- VII Organizational culture.- VIII Management philosophy.- IX Business concept.- X Objectives and strategies.- XI Organization.- XII Competence.- XIII Communication.- XIV Summary of Part Two.- Three -- Operational issues.- XV Key participants.- XVI Product innovation and problem solving.- XVII Processing of projects.- XVIII Provision of need information.- XIX Need assessment in practise.- XX The user and quality.- XXI The user and the environment.- XXII Conclusion.- XXIII Summary of Part Three.- References.- Name index.- About the author.
Synopsis
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture. The book has practical focus and relevance, due to the professional background of the author, Knut Holt, who has established the field of Technology Management at the Norwegian Institute of Science and Technology and is the founder of ISPIM, the International Society for Professional Innovation Management. By linking deep theoretical knowledge with extensive practical experience, the book provides an excellent foundation, whether used as support to courses or for self-studies. The learning is facilitated by about 200 cases and examples from leading companies throughout the world. A unique feature of the book is its dual capacity to serve both as an introductory text, supported by teacher and student manuals, and as a base for advanced studies with more than four hundred references, mainly based on selected key management books and publications from recognized researchers. Each research publication comprises extensive literature reviews and summaries of the latest advances., Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
LC Classification Number
HD45
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