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Marke für Talente: Acht Essentials, um Ihr Talent so berühmt zu machen wie Ihre Marke

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Zuletzt aktualisiert am 15. Jul. 2025 23:28:58 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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ISBN
9780470182680

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470182687
ISBN-13
9780470182680
eBay Product ID (ePID)
70960498

Product Key Features

Book Title
Brand for Talent : Eight Essentials to Make Your Talent As Famous As Your Brand
Number of Pages
272 Pages
Language
English
Topic
Management
Publication Year
2009
Illustrator
Yes
Genre
Business & Economics
Author
Libby Sartain, Mark Schumann
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16.4 Oz
Item Length
9.2 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2008-055667
Dewey Edition
22
Dewey Decimal
658.3
Table Of Content
Introduction.PART ONE: GET REAL.Essential One: Wake Up.Essential Two: Look Ahead.PART TWO: GET TO WORK.Essential Three: Create.Essential Four: Segment.Essential Five: Implement.PART THREE: GET PREPARED.Essential Six: Sustain.Essential Seven: Survive.PART FOUR: WHAT IT MEANS TO YOU.Create a Talent Brand Legacy.space here.Notes.Acknowledgments.Index.The Authors.
Synopsis
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." -Cammie Dunaway, Nintendo of America " Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." -Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." -Dr. John Boudreau, Marshall School of Business, University of Southern California, Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." Cammie Dunaway, Nintendo of America " Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with realworld examples. Get Brand for Talent, get amped and get going!" Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." Dr. John Boudreau, Marshall School of Business, University of Southern California, Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." --Cammie Dunaway, Nintendo of America " Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going " --Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." --Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." --Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." --Dr. John Boudreau, Marshall School of Business, University of Southern California
LC Classification Number
HF5549.5.R44S188

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