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Klaas Fleischmann - Kundenzentrier
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eBay-Artikelnr.:386962859569
Artikelmerkmale
- Artikelzustand
- Fiction/Non-Fiction
- Non-Fiction
- Genre/Subject
- BUSINESS ECONOMICS / E-Commerce / Digital Marketing
- Brand
- Hilde Van Halm
- Weight
- 0.45
- Style
- NA
- Title
- Customer Centred Signalling Stop selling and start responsible
- Release Title
- Customer Centred Signalling Stop selling and start responsible
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
- NA
- Film/TV Title
- Customer Centred Signalling Stop selling and start responsible
- Colour
- NA
- Material
- NA
- Department
- NA
- Binding Type
- Hardcover
- Item Length
- 244.09
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- ISBN
- 9789082796308
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Customer Centred Signalling: Stop selling and start responsible influencing New insights into online and social B2B marketing strategies
- Item Height
- 244 mm
- Publisher
- Soic
- Subject
- Marketing, Business
- Item Weight
- 449 g
- Item Width
- 170 mm
- Number of Pages
- 114 Pages
Über dieses Produkt
Product Information
Klaas Fleischmann Customer Centred Signalling Stop selling and start responsible influencing Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer. Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must start to engage with potential buyers on all touchpoints and find out more about their individual customer journey. And - most importantly- start managing the dynamic customer experience. B2B will need to use social media (Facebook, Linkedin, vlogs and blogs) but without thinking they can push sales through them. They must stop selling and start responsible influencing. Instead B2B management and marketers need to invest in establishing contacts on the basis of clear and reliable signalling. But that alone is not enough. They must invest in a new type of relationship - one that recognises the change in power from seller to buyer. This may be achieved through individuals who are embedded in the social networks of potential customers and are regarded by them as reliable sources of information. The end goal being: creating brand confidence, an excellent reputation and long lasting customer relationships. Fleischmann recognises that for some B2B marketers it is still a lot to come to terms with. But the good news is that there is a need amongst buyers to be able to find and assess information quickly. This means there are chances for companies to reach potential customers if they make use of responsible influencing. Using academic research and personal experience as well as tapping into his own extensive B2B network Fleischmann introduces a new engagement model and agile marketing strategy roadmap that companies need in order to develop positions of trust online. Fleischmann's first marketing textbook offers comprehensive new insights - based on academic research - into online and social B2B marketing strategies as well as practical insights and managerial implications and tips. It also includes an online toolbox and case studies.
Product Identifiers
Publisher
Soic
ISBN-13
9789082796308
eBay Product ID (ePID)
21046649497
Product Key Features
Number of Pages
114 Pages
Language
English
Publication Name
Customer Centred Signalling: Stop selling and start responsible influencing New insights into online and social B2B marketing strategies
Publication Year
2018
Subject
Marketing, Business
Type
Textbook
Format
Hardcover
Dimensions
Item Height
244 mm
Item Weight
449 g
Item Width
170 mm
Additional Product Features
Editor
Hilde Van Halm
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
USt-IdNr.:
- GB 343612519
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