Growth Gears : Using a Market-Based Framework to Drive Business Success by Pete

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ISBN
9781599325897
Kategorie

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Product Identifiers

Publisher
Advantage Media Group
ISBN-10
1599325896
ISBN-13
9781599325897
eBay Product ID (ePID)
219232187

Product Key Features

Book Title
Growth Gears : Using a Market-Based Framework to Drive Business Success
Number of Pages
228 Pages
Language
English
Topic
General, New Business Enterprises, Sales & Selling / General
Publication Year
2016
Genre
Business & Economics
Author
Pete Hayes, Art Saxby
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Length
9.1 in
Item Width
6 in

Additional Product Features

TitleLeading
The
Table Of Content
About the Authors Introduction GEAR ONE--INSIGHT Chapter 1: Customers Chapter 2: Competitors Chapter 3: Company Gear One Tools and Actions GEAR TWO--STRATEGY Chapter 4: Market Chapter 5: Offerings Chapter 6: Positioning Gear Two Tools and Actions GEAR THREE--EXECUTION Chapter 7: Resources Chapter 8: Tactics Chapter 9: Metrics Gear Three Tools and Actions Afterword Case Studies About Chief Outsiders Acknowledgments
Synopsis
WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth, WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: * Determine if your business is operationally oriented or market oriented * Identify opportunities for business growth * Understand why marketing execution is sometimes not effective * Assure ongoing market relevance * Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!, WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business-working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

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