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Das Handbuch der Marktinformati
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- Sofort-KaufenDas Handbuch der Marktinformationen: Globale Marke verstehen, konkurrieren und wachsen
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eBay-Artikelnr.:387760666985
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781119993643
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119993644
ISBN-13
9781119993643
eBay Product ID (ePID)
102995616
Product Key Features
Book Title
Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Business Ethics, Marketing / Research
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
0 Oz
Item Length
9.9 in
Item Width
6.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-026195
Reviews
'Written with clear experience, bringing a new perspective to an older subject.' (Professional Manager, May 2012)
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.8/3
Synopsis
Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies., Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs. From the Inside Flap Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets. What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right? Get an insider's look at how some of the world's most respected international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin' Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors. Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions - as well as benchmark their own results against global best practices., This book provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. The use of multiple and diverse business cases helps readers to understand the implementation of key concepts and provides a set of practical lessons to facilitate this important journey for any organization. Carlos Jose Fonseca, Senior Business Leader International Markets Strategy, MasterCard Forward looking market understanding is what any CEO needs for securing successful business today and into the future. But how does one manage that in a global organization with thousands of employees? This book neatly lays out the steps to turn systematic Market Intelligence from an ideal to everyday reality. Harri Kerminen, President and CEO, Kemira We ve used GIA s Key Success Factors (KSFs) framework as we ve analyzed our own Intelligence function. It is a very easy way to allow your function to become self-aware, identify your gaps and then build your capabilities in an on-purpose fashion. Phil Britton, Market Intelligence Lead, Competitive Strategies Group, Best Buy The authors have presented a diverse look at Market Intelligence based on their experiences garnered from consulting projects with many firms around the globe. The book combines theoretical issues underlying Market Intelligence with proven real-life case examples. The book s projected trends in Market Intelligence towards 2015 give lots of food for thought. This professional book would be a good addition to the library of any Market Intelligence practitioner and those who are involved in strategic planning. Dr David Blenkhorn, Ph.D., Wilfrid Laurier University, Waterloo, Ontario, Canada In my experience, there s no shortage of books that advise the reader on analysis techniques and the correct phases of a solid intelligence process. What I ve been missing so far is an umbrella view that addresses all elements of Market Intelligence development in a structured and approachable fashion. This book provides that. Henning Heinrich, Vice President Market Intelligence, T-Systems International This book reads like listening to Bach: Complexity made simple and logical in an easy compelling way. A must-have for all business people who would like to grow their company faster than the market. Joost Drieman, Director Market and Business Intelligence European Markets, Cisco Systems Comprehensive, practical, to the point; a must read for any strategy, marketing and intelligence director! Anders Marvik, Vice President, Corporate Strategy, Statoil
LC Classification Number
HF5415.2
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