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Mastering Services Pricing: Designing pricing that works for you and for your cl
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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781292063362
- Type
- NA
- Publication Name
- NA
- ISBN
- 9781292063362
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
129206336X
ISBN-13
9781292063362
eBay Product ID (ePID)
14038852673
Product Key Features
Book Title
Mastering Services Pricing : Designing Pricing That Works for You and for Your Clients
Number of Pages
320 Pages
Language
English
Publication Year
2015
Topic
Industries / Service, General, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
17.3 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
LCCN
2015-016981
Dewey Edition
23
Dewey Decimal
658.8/16
Table Of Content
1 How clients buy services 2 Cost-plus pricing and beyond 3 Pitching for work 4 Negotiating price 5 The pricing lever 6 Alternative fees 7 Pricing tactics 8 Drivers of value 9 Learning from industry 10 Saving clients money 11 Pricing controls and capabilities
Synopsis
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, what pricing model should they develop and what buyer behaviour model should they nurture? What happens if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction., The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. - Learn that the 'cost plus' model won't work for service provision - Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers - Recognise that Product pricing is coercive, services pricing is collaborative - Understand that services pricing includes lots of 'frees' - Understand market positioning and how this affects your price and how you can communicate this to clients - Discover how to maximise profit and client satisfaction - Be confident in your pricing strategy by having a sound basis for your decision making, The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. . Learn that the cost plus model won t work for service provision . Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers . Recognise that Product pricing is coercive, services pricing is collaborative . Understand that services pricing includes lots of frees . Understand market positioning and how this affects your price and how you can communicate this to clients . Discover how to maximise profit and client satisfaction . Be confident in your pricing strategy by having a sound basis for your decision making ", The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. · Learn that the 'cost plus' model won't work for service provision · Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers · Recognise that Product pricing is coercive, services pricing is collaborative · Understand that services pricing includes lots of 'frees' · Understand market positioning and how this affects your price and how you can communicate this to clients · Discover how to maximise profit and client satisfaction · Be confident in your pricing strategy by having a sound basis for your decision making
LC Classification Number
HD9980.4
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grandeagleretail
98,3% positive Bewertungen•2.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'054'183)
- l***a (1643)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat seller, the book is everything the seller said it was. In perfect condition. Five stars! Thank you!
- i***e (5533)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAn excellent transaction and fast delivery.
- r***m (118)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBrand new and unopened - great find and very thankful you guys had a copy! A+++ in every way. Thanks!