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Building Nature's Market: The Busine... by Miller, Laura J. Paperback / softback - Bild 1 von 2
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Building Nature's Market: The Busine... by Miller, Laura J. Paperback / softback

FREE US DELIVERY | ISBN: 022650137X | Quality Books
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Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
ISBN
022650137X
EAN
9780226501376
Release Title
Building Nature's Market: The Business and Politics of Natural...
Artist
Miller, Laura J.
Brand
N/A
Colour
N/A
Book Title
Building Nature's Market: The Business and Politics of Natural...

Über dieses Produkt

Product Identifiers

Publisher
University of Chicago Press
ISBN-10
022650137X
ISBN-13
9780226501376
eBay Product ID (ePID)
5038276552

Product Key Features

Number of Pages
288 Pages
Publication Name
Building Nature's Market : the Business and Politics of Natural Foods
Language
English
Subject
Health & Healing / General, Specific Ingredients / Natural Foods, Sociology / General, Industries / Food Industry
Publication Year
2017
Type
Textbook
Subject Area
Cooking, Social Science, Business & Economics
Author
Laura J. Miller
Format
Trade Paperback

Dimensions

Item Height
0.1 in
Item Weight
14.6 Oz
Item Length
0.9 in
Item Width
0.6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2017-005396
Reviews
Miller masterfully documents the curious history of the natural foods movement in the United States, showing how its advocates have shifted strategically from 'doing without' to 'doing good,' and from 'looking good' to 'eating well,' while challenging the authority of experts, corporations, and the state. She creates a complicated picture in which the marketplace legitimizes a marginal culture, and consumers seek both virtue and pleasure., "An important contribution to the literature on food movements and food consumption and packaging, detailing the tensions that emerged at various critical junctures in the US marketplace. . . .The strength of Miller's contribution rests on her focus on the intricacies and ironies of a movement that challenged the prevailing cultural orthodoxy that industrialization and technology were instruments of "progress," but also relied on technological innovations and capitalist markets to grow and sustain their movements.", Many contemporary grocery stores carry a wide range of delicious natural foods, but the remarkable history of these foods is largely undocumented. Miller's carefully researched history of natural foods in the United States changes that. This book offers readers an eye-opening look into the intimate connections between food ideals and market forces. We learn that the natural food movement has a long-standing relationship with capitalism, but Miller disabuses us of the notion that this relationship is simple, straightforward, or entirely negative. This is an impressive scholarly contribution, and an outstanding example of research connecting private lifestyles to public issues., If you think that markets and movements don't mix, think again. In Miller's entertaining and authoritative account of natural foods, we see business sustaining long-term dissent. Building Nature's Market is a must-read for social movement scholars, as well as anyone concerned with economic culture., An engaging account of the natural food movement from its origins in the 19th century to the present. Laura Miller challenges the dominant narrative about the corporate cooptation of the contemporary food movement using historical data to argue instead that private profit-seeking interests have long played a vital role in advancing the cause. . . . Miller crafts a good case. The book is very well researched, drawing on original archival sources as well as interviews with movement and industry actors., In a superb follow-up to her brilliant book on bookselling, Miller has produced a fascinating account of how natural foods were transformed from a marginal and idiosyncratic consumer segment into the cutting edge of consumer culture. By beginning with the industry's early history, Miller is able to show continuities in culture and values, as well as illuminate longstanding tensions between commercial interests and movement crusaders. A major contribution to the fields of culture and consumption, this book is also essential reading for scholars interested in food studies, social movements, and economic sociology., Despite all of the contradictions and disputes with which proponents of natural food movements must grapple as players in the market, Laura Miller believes that their ethical impetus absolutely can pay off in the long term. With its historical depth, her book fruitfully contributes to an evaluation of contemporary social movements that, through an impact on individual choices, seek to effect social change., "This rigorously researched book is dense with data presentation that is highly informative and detailed. . .Miller shows the natural foods movement, though celebrated today, was long considered the territory of religious fanatics, crackpot nutritionists, and (gasp!) long-haired hippies. . .She poses a question that channels the sentiment expressed by the Talking Heads, asking, "Well how did [the natural foods movement] get here?"."
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
338.476413020973
Table Of Content
Preface and Acknowledgments Chapter 1 Markets and Movements Chapter 2 Escaping Asceticism: The Birth of the Health Food Industry Chapter 3 Living and Working on the Margins: A Countercultural Industry Develops Chapter 4 Feeding the Talent: The Path to Legitimacy Chapter 5 Questioning Authority: The State and Medicine Strike Back Chapter 6 Style: Identifying the Audience for Natural Foods Chapter 7 Drawing the Line: Boundary Disputes in the Natural Foods Field Chapter 8 Cultural Change and Economic Growth: Assessing the Impact of a Business-Led Movement Source Abbreviations Notes References
Synopsis
For the first 150 years of their existence, "natural foods" were consumed primarily by body builders, hippies, religious sects, and believers in nature cure. And those consumers were dismissed by the medical establishment and food producers as kooks, faddists, and dangerous quacks. In the 1980s, broader support for natural foods took hold and the past fifteen years have seen an explosion--everything from healthy-eating superstores to mainstream institutions like hospitals, schools, and workplace cafeterias advertising their fresh-from-the-garden ingredients. Building Nature's Market shows how the meaning of natural foods was transformed as they changed from a culturally marginal, religiously inspired set of ideas and practices valorizing asceticism to a bohemian lifestyle to a mainstream consumer choice. Laura J. Miller argues that the key to understanding this transformation is to recognize the leadership of the natural foods industry. Rather than a simple tale of cooptation by market forces, Miller contends the participation of business interests encouraged the natural foods movement to be guided by a radical skepticism of established cultural authority. She challenges assumptions that private enterprise is always aligned with social elites, instead arguing that profit-minded entities can make common cause with and even lead citizens in advocating for broad-based social and cultural change., Body-builders and hippies, religious cultists and nature cure believers--these and other marginal groups were the primary consumers of natural foods for at least the first 100 years of their existence. Natural foods were resisted by organized interests like the medical establishment and big agrifood producers. Advocates for natural foods were dismissed as kooks, faddists, and even dangerous quacks. Then, in the 1980s, broad-based support for natural foods began to really take hold. In the last 15 years we have seen an explosion of superstores which feature healthy eating options, while the First Lady goes high-profile with fresh-from-the-garden ingredients and mainstream institutions (hospitals, schools, workplace cafeterias) tout their healthy new eating options. Laura Miller gives us the full natural foods story, from its history to its mass production, distribution and consumption not only of food but other body-care goods. She deals with the role of vegetarianism, organic and sustainable farming, food co-ops, and other practices, placing all this in the context of discussion of private enterprise and social change activities. She features face-to-face interviews with natural foods movement leaders and advocacy groups. She also focuses on movement practices to bolster not only personal health, but the health of the natural environment.
LC Classification Number
HD9005.M46 2017

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