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Wunderwelten: Erlebnisdesign für Neugierige von Bär, Erik

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ISBN
9789063694647

Über dieses Produkt

Product Identifiers

Publisher
Bis B.V., Uitgeverij (Bis Publishers)
ISBN-10
9063694644
ISBN-13
9789063694647
eBay Product ID (ePID)
237586443

Product Key Features

Book Title
Worlds of Wonder : Experience Design for Curious People
Number of Pages
272 Pages
Language
English
Topic
Marketing / General, Customer Relations, Graphic Arts / Advertising, Special Interest / Amusement & Theme Parks, Advertising & Promotion
Publication Year
2019
Illustrator
Yes
Genre
Design, Travel, Business & Economics
Author
Stan Boshouwer, Erik Bar
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
44.8 Oz
Item Length
9 in
Item Width
10.6 in

Additional Product Features

Intended Audience
Trade
Reviews
"Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform." - B. Joseph Pine Il - Co-author of The Experience Economy: Work Is Theatre and Every Business a Stage
Dewey Edition
23
Dewey Decimal
658.8343
Table Of Content
Part one WHO Introduces the authors and the major vantage point of the book: psychology. Experience design is defined as the design of immersive spaces so as to direct human experience. This space can be virtual (internet) or mental. Part two WHY Explains why XD is growing so fast in different fields of communication. It connects experience design close to purpose of people and organizations. Part three WHAT Proposes the main topics of experience design as a task. Part four HOW Is a practical toolbox for experience designers and their clients. It contains TIPS & instruments for all major steps in the design. Optional: part five NOW What is our collective mission, where is the real fun?
Synopsis
This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. 'Worlds of Wonder' is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength. This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. 'Worlds of Wonder' is an invitation to anyone involved in this inspiring field., "Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform." - B. Joseph Pine Il - Co-author of The Experience Economy This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength. This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field., Decades into today's experience economy, experience design remains very much an art rather than a science. 'Worlds of Wonder' exemplifies the state of that art, providing a beautiful, insightful, and wonderful view of the design of experiences that engage, inspire and even transform." - B. Joseph Pine Il - Co-author of The Experience Economy This book is about immersive experience design, the art of creating spaces that tell a story. lt's the result of 25 years of work by one of Europe's first specialised XD agencies. Starting in 1991, the authors witnessed the rise of a completely new industry, mixing graphic, spatial and theatrical arts with interaction design and personal growth. Worlds of Wonder is the illustrated summary of that ongoing journey. lt is intended for everyone in the process of revealing their brand, art, history or ideas about the future. Spatial storytelling is as old as architecture, and modern media technologies have boosted its scale and expressive powers. The more the online world grows, the greater the need becomes for actual spaces of wonder and imagination. People seek out those spaces to indulge in immersive experiences and social interaction. A very exciting industry is emerging. One that is growing in depth and in strength. This book contains many examples, with the intention of giving you a sense of what works and why, from the psychological foundations of consumer behaviour to practical steps to action. Worlds of Wonder is an invitation to anyone involved in this inspiring field.", A thorough analysis of the psychological foundations and practical tips how to develop impactful experiences for your audience.
LC Classification Number
HF5415.335

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