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Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780762308231
- Book Title
- Advertising and Differentiated Products
- ISBN
- 9780762308231
Über dieses Produkt
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
0762308230
ISBN-13
9780762308231
eBay Product ID (ePID)
2316916
Product Key Features
Number of Pages
308 Pages
Publication Name
Advertising and Differentiated Products
Language
English
Subject
Economics / Microeconomics, Advertising & Promotion
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Series
Advances in Applied Microeconomics Ser.
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
19 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
Reviews
...Eleven articles provide insight into strengths and weaknesses of alternative methodological approaches to issues of advertising and differentiated products. Journal of Economic Literature, 2002
Series Volume Number
10
Table Of Content
Effects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage Rotterdam model (H.W. Kinnucan, et al.). The long-run demand for alcoholic beverages and the advertising debate: A cointegration analysis (N.E. Coulson, J.R. Moran, J. P. Nelson). Mandated exclusive territories: Efficiency effects and regulatory selection bias (T.R. Sass, D.S. Saurman). Race and radio: Preference externalities, minority ownership, and the provision of programming to minorities (P. Siegelman, J. Waldfogel). The value of advertising in a magazine bundle (C.A. Depken, D.P. Wilson). Pricing dynamics of multi-product retailers (D. Hosken, D. Matsa, D. Reiffen). Product innovation in services: A framework for analysis (R. Betancourt, D. Gautschi). Asymptotic efficiency in stackelberg markets with incomplete information (J. Zhang, Z. Zhang). Advertising cooperation: Who plays? Who gains? (J. A. Dearden, G. L. Lilien). A model of vertical differentiation, brand loyalty, and persuasive advertising (V.J. Tremblay, C. Martins-Filho). Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (J.P. Nelson).
Synopsis
Volume 10 is entitled "Advertising and Differentiated Products," and is part of the annual series "Advances in Applied Microeconomics." The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector., Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector., Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
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grandeagleretail
98,3% positive Bewertungen•2.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'054'143)
- 2***l (3941)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat book Great seller.
- 1***l (978)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSTUNNING book, and wonderful seller!!
- a***d (167)- Bewertung vom Käufer.Letzter MonatBestätigter KaufLoved the item. Quality was good and delivered on time. Thanks