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Marketing Alternative Investments: a Comprehensive
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Artikelmerkmale
- Artikelzustand
- ISBN
- 9781264627646
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264627645
ISBN-13
9781264627646
eBay Product ID (ePID)
13057247906
Product Key Features
Book Title
Marketing Alternative Investments: a Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
Number of Pages
288 Pages
Language
English
Publication Year
2022
Topic
Marketing / General, Investments & Securities / Portfolio Management, Investments & Securities / Analysis & Trading Strategies, Investments & Securities / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
17.8 Oz
Additional Product Features
Intended Audience
Trade
LCCN
2022-025939
Dewey Edition
23
Dewey Decimal
332.6
Synopsis
Master the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections: Fundamentals--the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups Fundraising in practice--tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations Other considerations--key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
LC Classification Number
HG4521.D127 2022
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- v***v (24)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller responded quickly to all questions, but it took a week to ship and another 10 days for delivery. The item matches the description, so if shipping time is not critical, this seller can be recommended.
- a***h (27)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book was competitively priced, ordering was easy, the book was well packaged and arrived safely, and its condition was exactly as specified.The delivery time from ordering to mailbox was a little long (14 days), but overall it was a good experience and I would use this seller again.The Anglo-Saxons Format: General/trade (Nr. 364636024820)
- 1***b (477)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe condition and value of the book are 100% wonderful. My only disappointment was with the shipping process , the item was only shipped after I conveyed my displeasure that the book did not leave their facility for a week. They were unapologetic, by the time I told them to cancel the order, they informed me that it was on it's way, but shipping information did not support it.
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newbookdeals
98,6% positive Bewertungen•36 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (10'988)
- v***v (24)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller responded quickly to all questions, but it took a week to ship and another 10 days for delivery. The item matches the description, so if shipping time is not critical, this seller can be recommended.
- a***h (27)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book was competitively priced, ordering was easy, the book was well packaged and arrived safely, and its condition was exactly as specified.The delivery time from ordering to mailbox was a little long (14 days), but overall it was a good experience and I would use this seller again.The Anglo-Saxons Format: General/trade (Nr. 364636024820)
- 1***b (477)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe condition and value of the book are 100% wonderful. My only disappointment was with the shipping process , the item was only shipped after I conveyed my displeasure that the book did not leave their facility for a week. They were unapologetic, by the time I told them to cancel the order, they informed me that it was on it's way, but shipping information did not support it.