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ISBN: 9780525559764

Über dieses Produkt

Product Identifiers

Publisher

Penguin Publishing Group

ISBN-10

0525559760

ISBN-13

9780525559764

eBay Product ID (ePID)

12064407232

Product Key Features

Book Title

Becoming Elizabeth Arden : the Woman Behind the Global Beauty Empire

Number of Pages

512 Pages

Language

English

Topic

Beauty & Grooming, Industries / Fashion & Textile Industry, Economics / General

Publication Year

2024

Illustrator

Yes

Genre

Health & Fitness, Business & Economics

Author

Stacy A. Cordery

Format

Hardcover

Dimensions

Item Height

1.7 in

Item Weight

27.2 Oz

Item Length

9.3 in

Item Width

6.4 in

Additional Product Features

Intended Audience

Trade

LCCN

2024-016805

Reviews

The detailed insight into [Arden's] business practices--including how she framed her treatments as a gateway to the elite--intrigues. Beauty buffs will be rapt. -- Publisher's Weekly A lusciously long and lively biography . . . Cordery makes a convincing case that Arden was responsible for many of the innovations taken for granted in the beauty industry today. As beguiling as a day of luxury beauty treatments. --Kirkus, "The detailed insight into [Arden's] business practices--including how she framed her treatments as a gateway to the elite--intrigues. Beauty buffs will be rapt." -- Publisher's Weekly

Synopsis

A sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup--not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America's greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day., Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeup - not just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful. Acclaimed biographer Stacy Cordery does full justice to one of America's greatest entrepreneurs. Canadian-born Florence Nightingale Graham turned herself into Elizabeth Arden, using her uncanny sense of the possible to take full advantage of everything New York City offered, building her company and becoming one with her brand. In an astounding rags-to-riches tale, Elizabeth Arden came to personify sophistication and refinement. Her hard work and innovation made makeup, fitness, and style not only acceptable but de rigueur. Arden prospered throughout the Depression, reimagined women's needs during two World Wars, and by pioneering new approaches to marketing and advertising, ushered beauty into the modern era. Cordery delivers a compelling picture of a modern CEO whose career provides a model for aspiring businesses to this day.

LC Classification Number

HD9970.5.C672C67

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