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Ethnicity, Inc. (Taschenbuch oder Softback)
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eBay-Artikelnr.:388538193910
Artikelmerkmale
- Artikelzustand
- EAN
- 9780226114729
- ISBN
- 0226114724
- Manufacturer
- University of Chicago Press
- Brand
- University of Chicago Press
- Binding
- TP
- Book Title
- Ethnicity, Inc.
Über dieses Produkt
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
0226114724
ISBN-13
9780226114729
eBay Product ID (ePID)
70951479
Product Key Features
Number of Pages
236 Pages
Language
English
Publication Name
Ethnicity, Inc
Subject
Ethnic Studies / General, Anthropology / Cultural & Social
Publication Year
2009
Type
Textbook
Subject Area
Social Science
Series
Chicago Studies in Practices of Meaning Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
15.9 Oz
Item Length
8.9 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2008-040972
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
305.8
Table Of Content
1 Prologue 2 Three or Four Things about Ethno-futures 3 Questions of Theory 4 Commodifying Descent, American-style 5 A Tale of Two Ethnicities 6 Nationality, Inc.; Divinity, Inc.; and Other Futures 7 Conclusion Acknowledgments Bibliography Index
Synopsis
In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation-while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity., In Ethnicity, Inc. anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity? Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland's efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San "Bushmen" with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs' incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe. Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation--while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.
LC Classification Number
GN495.6.C6454 2009
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