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Sportkommunika
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- Sofort-KaufenSportkommunikation: Ein internationaler Ansatz 1. Ausgabe von Chuka Onwumechili
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eBay-Artikelnr.:388543314347
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9781138281875
- Book Title
- Sport Communication
- ISBN
- 9781138281875
Über dieses Produkt
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
1138281875
ISBN-13
9781138281875
eBay Product ID (ePID)
237768852
Product Key Features
Number of Pages
374 Pages
Publication Name
Sport Communication : an International Approach
Language
English
Subject
Media Studies, Sociology of Sports, General
Publication Year
2017
Type
Textbook
Subject Area
Sports & Recreation, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
22.5 Oz
Item Length
9.6 in
Item Width
6.8 in
Additional Product Features
Intended Audience
College Audience
LCCN
2017-013926
Dewey Edition
23
Reviews
"This book provides a global understanding for sport communication professionals. Chapters were written to allow for easy understanding of the topics; each includes a case study with discussion questions. Each chapter also incorporates reflection questions for students to apply the content to their own lives. Review questions, activities, video resources, and web resources can be found at the ends of chapters to be used in- or outside of the classroom. This book is intended for undergraduate and graduate students pursuing a career in the field of sport management, specifically sport communication. Individual chapters could be used as a supplemental tool in several sport management courses such as, but not limited to, sport marketing, sport media, sport law, sport analytics, and sport ethics." - Melissa James, Fairleigh Dickinson University, International Journal of Sport Communication, "Aimed to enhance learning in the Fields related to the sport communication, sport business, or sport management, this book offers a comprehensive overview of sport communication issues in an international context. It also includes a good deal of theoretical and research applications that are of interest to students and respective academic community. The book also provides an accessible guide to the essentials of sport communication for professionals working in various functional areas of sport communication in the national and international context." - Jana Nova, Masaryk University, Sport Management Review "This book provides a global understanding for sport communication professionals. Chapters were written to allow for easy understanding of the topics; each includes a case study with discussion questions. Each chapter also incorporates reflection questions for students to apply the content to their own lives. Review questions, activities, video resources, and web resources can be found at the ends of chapters to be used in- or outside of the classroom. This book is intended for undergraduate and graduate students pursuing a career in the field of sport management, specifically sport communication. Individual chapters could be used as a supplemental tool in several sport management courses such as, but not limited to, sport marketing, sport media, sport law, sport analytics, and sport ethics." - Melissa James, Fairleigh Dickinson University, International Journal of Sport Communication
Illustrated
Yes
Dewey Decimal
796.069
Table Of Content
Preface [Chuka Onwumechili] 1. Studying Communication and Sport [Chuka Onwumechili] Part I: Communicating Sport 2. Interpersonal Communication and Sport [Chuka Onwumechili] 3. Communicating Leadership in Sport Teams and Organizations [Chuka Onwumechili] 4. Strategic Communication in Sport [Chuka Onwumechili] 5. Traditional Media [Chuka Onwumechili] 6. New Media Part II: Audience and Diversity 7. The Fan [Chuka Onwumechili] 8. Disability and Sport [Chuka Onwumechili] 9. Gender, Race, and Ethnicity [Chuka Onwumechili] 10. Nationalism, Culture, and Identity [Chuka Onwumechili] Part III: Markets and Sport as Commodity 11. Sport Promotion and Economics [Chuka Onwumechili] 12. The Sporting Mega Event [Chuka Onwumechili] 13. Image and Crisis Communication [Chuka Onwumechili] Part IV: Special Issues in Sport Communication [Chuka Onwumechili] 14. Sport Heroes and Celebrities [Chuka Onwumechili] 15. Health, Sport, and Communication [Chuka Onwumechili] 16. Sport Fiction: Fantasy and Video Games [Chuka Onwumechili] 17. Legal and Ethical Issues in Sport Communication [Chuka Onwumechili] Part V: Measurement and Research in Sport 18. Sport Analytics [Chuka Onwumechili] 19. Theorizing in Communication and Sport [Chuka Onwumechili] 20. Scholarly Research [Chuka Onwumechili] Glossary
Synopsis
This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication., Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
LC Classification Number
GV567.5.O69 2018
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grandeagleretail
98,3% positive Bewertungen•2.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'054'249)
- 2***l (255)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat book thank you just took so long to get delivered .
- o***s (57)- Bewertung vom Käufer.Letzter MonatBestätigter KaufCan’t wait to begin it tonight!!!
- 9***- (131)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat product and arrived on time 👍🏻👍🏻