Careers in Media and Communication, Paperback by Smith, Stephanie A., Like Ne...

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Book Title
Careers in Media and Communication
ISBN
9781506360928
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1506360920
ISBN-13
9781506360928
eBay Product ID (ePID)
242531500

Product Key Features

Number of Pages
184 Pages
Publication Name
Careers in Media and Communication
Language
English
Publication Year
2018
Subject
Communication Studies, Industries / Media & Communications
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Author
Stephanie Smith, Stephanie A. Smith
Format
Trade Paperback

Dimensions

Item Height
0.3 in
Item Weight
9 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2017-052260
Reviews
A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession., "A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession." -- ARBA Online
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.23023
Table Of Content
Chapter 1: Mass Communication What Is Mass Communication? Theories of Mass Communication Mass Communication Methods Mass Communication in Society Trends in Mass Communication SkillsChapter 2: Advertising and Marketing What Is Advertising? Marketing Careers in Advertising and Marketing Insider Insight: Tonya Hottmann, Director of Marketing Advertising and Marketing Jobs: By the Numbers Skills Needed for Advertising and Marketing Advertising and Marketing Vocabulary Job Search TermsChapter 3: Public Relations What Is Public Relations? History of Public Relations Public Relations Today Careers in Public Relations Public Relations Duties Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) Insider Insight: Alexandra Sabbag, Founder and Principal Insider Insight: Erin Spain, Communications Director Public Relations Jobs: By the Numbers Skills Needed for Public Relations Job Search TermsChapter 4: Journalism What Is Journalism? History of Journalism Journalism Today Careers in Journalism Insider Insight: Natalie Brunell, Television News Reporter Insider Insight: Katey McFarlan, Blogger Insider Insight: Lee Wolverton, Managing Editor Journalism Jobs: By the Numbers Skills Needed for Journalism Job Search TermsChapter 5: Mass Communication Careers in Business What Is Business? The Role of Mass Communication in Business Mass Communication Careers in Business Insider Insight: Keri Gavin, Director of Host Relations and Customized Training Insider Insight: Megan Sommer, Corporate Recruiter Mass Communication Careers in Business: By the Numbers Skills Needed for Mass CommunicationChapter 6: Publishing What Is Publishing? History Today's Trends Careers in Publishing Career Domains Insider Insight: Paddy Calistro, President and CEO Insider Insight: Moira Kerrigan, Associate Director of Marketing Insider Insight: Jen Brady, Advertising Associate Publishing Jobs: By the Numbers Skills Needed for PublishingChapter 7: Telecommunications and Visual Communication What Is Telecommunications? Careers in Telecommunications Insider Insight: Dutch Wargo, Cameraman Skills Needed for Telecommunications Job Search Terms What Is Visual Communication? Careers in Visual Communication Insider Insight: Katie Dolciato, Associate Art Director Skills Needed for Visual Communication What Is Public Administration? Job Search Terms Telecommunications and Visual Communication Jobs: By the NumbersChapter 8: Public Administration What Is Public Administration?Careers in Public Administration Insider Insight: Jim Norris, Village Manager Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources Public Administration Jobs: By the Numbers Skills Needed for Public Administration Job Search TermsChapter 9: Nonprofits What Are Nonprofits? Careers in Nonprofits Insider Insight: Emily Anderly, Fund-Raising Director Insider Insight: Linda J. Smith, Marketing DirectorNonprofit Jobs: By the Numbers Skills Needed for Nonprofits Job Search TermsChapter 10: SkillsHard Skills Soft Skills Interpersonal Skills Personality ConclusionChapter 11: Preparation Personal Branding Online Presence PortfoliosChapter 12: Experience Internships Volunteer Work Course Projects Part-Time Work Closing Tips for ExperienceChapter 13: Searching and Applying for Jobs Job Searching Job Applications ConclusionChapter 14: Interviewing Preparation Execution Follow-UpChapter 15: Career Success Strategies Adjustment and Assimilation Continued Learning MentoringReferencesIndexAbout the Author
Synopsis
Careers in Media and Communication is a practical resource that prepares students for a range of careers and provides them with the skills they will need to compete in a changing job market. Drawing from years of professional experience, author Stephanie A. Smith guides the reader through the trends and processes of identifying, finding and obtaining a job in mass communication. The text outlines the daily lives of professionals in the field and offers an insight into the training and experience that managers seek., Skills for finding and securing a job in mass communication Careers in Media and Communication is a practical resource that helps you understand how a communication degree can prepare you for a range of fulfilling careers; it gives you the skills you will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide you through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, you will explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek. Key Features: Real stories from current practitioners describe the day-to-day work experience you can expect in an entry-level position, as well as give you insight into the skills and aptitudes that hiring managers are seeking. Detailed career profiles introduce you to a variety of careers and help you identify the skills needed to be successful in each line of work. An overview of current industry trends familiarizes you with the hiring needs and practices in mass communication industries., Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience necessary to succeed. Key features Real stories from current practitioners describe the day-to-day work experience a student can expect in an entry-level position and give students insight into the skills and aptitudes that hiring managers are seeking. Detailed career profiles introduce students to a variety of careers and help students identify the skills needed to be successful in each line of work. An overview of current industry trends familiarizes students with the hiring needs and practices in mass communication industries. Book jacket., Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares students for a range of fulfilling careers, and gives students the skills they will need to compete in a changing job market., Careers in Media and Communication provides a practical resource for students pursuing communication degrees or who are interested in careers in mass communication. The book helps students understand, search for, and secure a job in mass communication through detailed career profiles and information. Each career chapter in the book is paired with a practitioner interview, either in an entry-level position to provide insight into the day-to-day work experience that a student can expect, or at a more advanced level to give students insight into the skills and profiles that hiring managers are seeking. Author, Stephanie Smith, also provides insights into industry trends and the training and experience necessary to be competitive in a changing job market., Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.
LC Classification Number
P91.6.S65 2019

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