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The Innovation Mindset: Eight Essential Step... 023120308X by Marchand, Lorraine
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Über dieses Produkt
Product Identifiers
Publisher
Columbia University Press
ISBN-10
023120308X
ISBN-13
9780231203081
eBay Product ID (ePID)
23057256520
Product Key Features
Book Title
Innovation Mindset : Eight Essential Steps to Transform Any Industry
Number of Pages
320 Pages
Language
English
Publication Year
2022
Topic
Entrepreneurship, Decision-Making & Problem Solving, Commerce, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.1 in
Item Weight
19.3 Oz
Item Length
0.9 in
Item Width
0.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-053902
TitleLeading
The
Reviews
Marchand's experience as an innovation leader is apparent in this book. She understands the need to set the culture and at the same time outlines a practical step-by-step approach to implementing new ideas and taking products and services to market. A must-read for anyone who considers herself an innovator or wants to learn how to get started., What Lorraine Marchand has written in this book is nothing short of, well, innovative. The detailed roadmap that follows, packed with engaging anecdotes and practical planning processes from companies of every size and scale, will provide any individual or team the tools needed to create the perfect environment for innovation. Discussing notables and novices alike, Lorraine's examples and commentaries are relevant and fascinating., Through personal and relatable stories, Marchand makes the often-opaque innovation process transparent and accessible. In an important chapter on women innovators--and why there aren't more, especially given the data highlighting the economic benefits of women-led companies--she outlines a much-needed set of powerful and concrete suggestions., Lorraine's experience as an innovation leader is apparent in this book. She understands the need to set the culture and at the same time outlines a practical step-by-step approach to implementing new ideas and taking products and services to market. A must-read for anyone who considers herself an innovator or wants to learn how to get started., Marchand's Innovation Mindset is a practical guide with case studies examining how we approach issues and how we can benefit from understanding best practices in implementing an innovative mindset in our everyday world--something you can apply in all aspects of your life., The ability to generate new ideas, products, and services is the key determinant for success in almost every twenty-first-century industry. Which is why The Innovation Mindset by Lorraine Marchand is so timely and so important. Hers is unquestionably one of the most effective methods for fostering a culture of change in your organization. If you're not already an innovator, you will be inspired to become one after reading this book!, The ability to generate new ideas, products, and services is the key determinant for success in almost every twenty-first-century industry, which is why The Innovation Mindset by Lorraine H. Marchand is so timely and so important. Hers is unquestionably one of the most effective methods for fostering a culture of change in your organization. If you're not already an innovator, you will be inspired to become one after reading this book!, The myth surrounding innovation is that it's a spark of genius that hits people out of the blue. Nothing could be further from the truth. Innovation is a skill that can be taught, which is exactly what Lorraine Marchand does in the pages of The Innovation Mindset., In this important book, Marchand provides practical tools for using a problem-solving approach to adapt to change. Her experience and credentials as a serial innovator and corporate executive come through in the stories and case studies., Fun and engaging. I loved Marchand's memories of innovating as a kid with her father, helping some clueless entrepreneurs through an ill-fated pitch, plus a trip to jail to evaluate business plans made by inmates., The Innovation Mindset is a practical guide with case studies examining how we approach issues and how we can benefit from understanding best practices in implementing an innovative mindset in our everyday world--something you can apply in all aspects of your life., There has never been a more critical time to adapt to change and use a problem-solving approach to the challenges society faces. In this important book, Lorraine Marchand covers these topics and provides practical tools and case studies. Her experience and credentials as a serial innovator and corporate executive come through in the stories and case studies., Innovate or die is my mantra as an expert in marketing strategies for new technologies. Marchand is one of the most skillful innovators and communicators I've had the pleasure of working with. Her approach works and I've experienced it firsthand. Her book should be required reading for students and corporate executives alike striving to stay relevant in a very dynamic business environment., Through personal and highly relatable stories, Lorraine Marchand takes the oftentimes opaque innovation process and makes it transparent and accessible. And in her important chapter on Women Innovators--and why there aren't more, especially given the data highlighting the economic benefits of women-led companies--Marchand outlines a much needed set of powerful and concrete suggestions to ameliorate this important challenge., In her inspiring and enjoyable book filled with case studies, personal stories and insightful anecdotes, Lorraine Marchand demystifies the term 'innovation' and provides practical steps to stimulate creativity and new product development productivity within organizations. The Innovation Mindset, provides a framework and tools to foster creativity for seasoned executives and first-time entrepreneurs alike., What Lorraine Marchand has written in this book is nothing short of, well, innovative. Its detailed roadmap, packed with engaging anecdotes and practical planning processes from companies of every size and scale, will provide any individual or team the tools needed to create the perfect environment for innovation. Discussing notables and novices alike, Marchand's examples and commentaries are relevant and fascinating., In this engaging text, executive and business school professor Lorraine Marchand offers expert insights into how to hone the innovation mind-set. Learn how to recognize a good idea, create a business plan and source funding to bring your product or service to market., In her inspiring and enjoyable book filled with case studies, personal stories, and insightful anecdotes, Marchand demystifies the term 'innovation' and provides practical steps to stimulate creativity and new product development within organizations. The Innovation Mindset provides a framework and tools to foster creativity for seasoned executives and first-time entrepreneurs alike., 'Innovate or die' is my mantra as an expert in marketing strategies for new technologies. Marchand is one of the most skillful innovators and communicators I've had the pleasure of working with. Her approach works, and I've experienced it firsthand. Her book should be required reading for students and corporate executives alike who are striving to stay relevant in a dynamic business environment.
Dewey Edition
23
Dewey Decimal
658.575
Table Of Content
Foreword by Spencer Rascoff Foreword by Laura Maness Introduction. How Sweet It Is: The Spark of a Great Idea 1. The First Law of Innovation: A Successful Innovation Must Solve a Problem 2. It's the Law! One Great Innovation Starts with at Least Three Good Ideas: Here's How to Find Them 3. We're Rooting for Your MVP! 4. The Law of One Hundred Customers (They Can't Be Wrong!) 5. Law-Abiding Innovators Must Be Ready to Pivot at Any Point in the Process! 6. Developing Your Business Model and Plan 7. How Serial Entrepreneurs Increase Their Odds of Success 8. Coaxing Capital: No Innovation Without Communication 9. Execution and Exit: Managing Your Innovation and, If Necessary, Moving On 10. Unique Challenges Women Innovators Face and Why Appendix 1. Types of Customer Research Appendix 2. Business Model Canvas Appendix 3. Example of Actual Business Plan: Ocular Proteomics, LLC Appendix 4. Sample Application for Angel Investor Funding Appendix 5. Example of Actual Pitch Deck: Ocular Proteomics Appendix 6. Guidelines for Completing the Investor Pitch Appendix 7. Resource Guide for Women Innovators Acknowledgments Notes Index
Synopsis
Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand--a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas--lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators. Marchand's how-to program for innovation is clear and easy to follow, featuring a toolkit of strategic templates and planning frameworks that are illustrated by helpful case studies. Written in authoritative but conversational language, The Innovation Mindset offers a practical plan for both the veteran with another great idea and the first-timer with a big dream., Lorraine Marchand lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization.
LC Classification Number
HF5415.153.M3378
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