Getting to Plan B: Breaking Through to a Better Business Model (Hardback or Case

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ISBN
1422126692
EAN
9781422126691
Manufacturer
Harvard Business School Press
Brand
Harvard Business School Press
Binding
TC
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422126692
ISBN-13
9781422126691
eBay Product ID (ePID)
71138550

Product Key Features

Book Title
Getting to Plan B : Breaking Through to a Better Business Model
Number of Pages
272 Pages
Language
English
Publication Year
2009
Topic
Personal Success, Entrepreneurship, New Business Enterprises, Strategic Planning, Business Mathematics
Illustrator
Yes
Genre
Business & Economics
Author
John Mullins, Randy Komisar
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
17 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
LCCN
2009-007185
Dewey Edition
22
Reviews
"...it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009
Dewey Decimal
658.4/01
Synopsis
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: Identifying the leap-of-faith assumptions hidden in your plan Testing those assumptions and unearthing why the plan might not work Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success., You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
LC Classification Number
HD30.28.M842 2009

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