Design, Form und Chaos von Paul Rand (Englisch) Hardcover Buch

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Artikelzustand
Neu: Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte ...
ISBN-13
9780300230918
Type
Does not apply
ISBN
9780300230918
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Yale University Press
ISBN-10
0300230915
ISBN-13
9780300230918
eBay Product ID (ePID)
237834078

Product Key Features

Book Title
Design, Form, and Chaos
Number of Pages
240 Pages
Language
English
Publication Year
2017
Topic
History & Criticism, Graphic Arts / Branding & Logo Design, Graphic Arts / Typography, Graphic Arts / General
Illustrator
Yes
Genre
Design
Author
Paul Rand
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
35.8 Oz
Item Length
10.3 in
Item Width
7.8 in

Additional Product Features

Intended Audience
Trade
LCCN
2017-473030
Reviews
"Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University, "Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, author of Paul Rand, "As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again."--Ivan Chermayeff, "Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum, "Paul Rand's Design, Form, and Chaos is a classic. Not because he was a classic Modern graphic designer but because he could articulate in brief yet dynamic prose the idea that new and old--classic and modern--lived together in the same work."--Steven Heller, author of Paul Rand "Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University "As a practitioner myself for sixty years in the graphic design profession, I can honestly say that I have never observed anyone who so successfully designed as Paul Rand, over and over again."--Ivan Chermayeff "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum, "Paul Rand was an advocate for simplicity, an evangelist for modernity, a theorist, a formalist, and perhaps most delightfully for the rest of us, a poet. A classic text that deserves to be read, and re-read, for years and years to come."--Jessica Helfand, Yale University, "Open this book and enter the confident, curmudgeonly mind of a legendary graphic designer. Rand lays bare his thought process with unsparing wit and precision."--Ellen Lupton, Cooper Hewitt, Smithsonian Design Museum  
Dewey Edition
20
Dewey Decimal
745.2
Synopsis
"To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."--Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional., "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic."--Stephen Heller (1993), "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
LC Classification Number
NC997.R27 2017

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