Das Weise Handbuch der Werbekultur und Gesellschaft von Lee Edwards Hardcover Bo

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Zuletzt aktualisiert am 13. Okt. 2025 23:59:16 MESZAlle Änderungen ansehenAlle Änderungen ansehen

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ISBN-13
9781529602623
Book Title
The Sage Handbook of Promotional Culture and Society
ISBN
9781529602623
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
SAGE Publications, The Limited
ISBN-10
1529602629
ISBN-13
9781529602623
eBay Product ID (ePID)
16070473550

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Sage Handbook of Promotional Culture and Society
Publication Year
2025
Subject
Media Studies
Type
Textbook
Author
Clea Bourne
Subject Area
Social Science
Format
Hardcover

Dimensions

Item Weight
37.6 Oz
Item Length
9.7 in
Item Width
6.9 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
23
TitleLeading
The
Dewey Decimal
659.2
Synopsis
The Sage Handbook of Promotional Culture and Society critically examines the social, political, and cultural impact of promotional industries, including advertising, branding, public relations, strategic communication, and marketing communication. By adopting a global and inclusive approach to its subject, the Handbook champions marginalised voices and cross-cultural scholarship. It brings together contributions from and about a broad range of countries and contexts beyond the Global North, providing a well-rounded picture of promotion as the international phenomenon it is today Chapters explore both established and emerging topics, with an entire section dedicated to the interplay between promotion and identities, as well as providing coverage of interdisciplinary issues such as promotional media and children, the climate crisis, and social media influencers. There is also a clear focus on bridging theory and practice, with discussions of promotional occupations and workers woven through the chapters. By reflecting on the questions of what promotional culture is today, how it has evolved, and where it is practiced and by whom, this Handbook is essential reading for scholars and students seeking to shape future research and debate in this dynamic field. Part 1: Promotional Culture and Industry Logics Part 2: Promotional Practices Part 3: Promotion and Identities Part 4: Promotion and Popular Culture Part 5: Promotion and Institutional Power, A critical and global overview of promotional media and culture, exploring the social, political and cultural impact of today's promotional industries.

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