Bild 1 von 1
Galerie
Bild 1 von 1
Ähnlichen Artikel verkaufen?
Digitale Werbung Evolution von Iain MacRury Hardcover Buch
US $279,79
Ca.CHF 225,12
Artikelzustand:
3 verfügbar
- Sofort-KaufenDigitale Werbung Evolution von Iain MacRury Hardcover Buch
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Economy Shipping.
Standort: Fairfield, Ohio, USA
Lieferung:
Lieferung zwischen Mi, 12. Nov und Di, 18. Nov nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:389070070033
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780367767730
- Book Title
- Digital Advertising Evolution
- ISBN
- 9780367767730
Über dieses Produkt
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
0367767732
ISBN-13
9780367767730
eBay Product ID (ePID)
21074295197
Product Key Features
Number of Pages
322 Pages
Publication Name
Digital Advertising Evolution
Language
English
Subject
Media Studies, Commerce, Advertising & Promotion
Publication Year
2024
Type
Textbook
Subject Area
Social Science, Business & Economics
Series
Routledge Media and Cultural Studies Handbooks Ser.
Format
Hardcover
Dimensions
Item Weight
27.9 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
LCCN
2024-036742
Dewey Edition
23/eng/20241205
Illustrated
Yes
Dewey Decimal
659.14/4
Table Of Content
List of contributors Acknowledgements Chapter 1: Introduction: Advertising at a juncture Iain MacRury and Danae Manika Part I: Key Themes, histories, and futures Chapter 2: Digital advertising histories and futures: Approaching the Fourth Industrial Revolution Iain MacRury Chapter 3: Augmented reality in advertising: Managing expectations in agency-client relationships around the use of emerging technologies Syarifah Nurleyana Wafa, Julie Bilby, Lukas Parker Chapter 4: The role of the archive: How solutions are arrived at in an online workscape Helen Powell and Paul Springer Chapter 5: Sustainable digital advertising and greenwashing Fiona Cownie and Rutherford Chapter 6: Hurdles to efficient digital marketing Arpita Agnihotri, Saurabh Bhattacharya, and Natalia Yannopoulou Part II: New forms Chapter 7: Advergaming: Context and definitions Ed Vollans Chapter 8: Online culture spaces in offline commercial places: Challenging meaning and boundaries through memes and advertising Victoria Esteves Chapter 9: Native advertising: concepts, theory, and practice Joyce Costello and Rufus Adebayo Chapter 10: There's an app for that! Strategic marketing in a digital era Linda Brennan and Lukas Parker Chapter 11: The hidden persuaders in your entertainment? A case of branded entertainment in South Korea Hyunsun Yoon Chapter 12: The Digital Advertising Machine: Programmatic and its vicissitudes Iain MacRury Part III: Audiences, consumers, and data Chapter 13: Engagement at first sight: Persuasive potential of interactive health campaigns and target audience factors Jeeyun Oh and Soya Nah Chapter 14: Too much information? Consumer attitudes to data, privacy, and digital advertising in Hong Kong and Australia Julie Bilby and Vicky Wing Kei Ng Chapter 15: The power and responsibility of AI advertising and the customer journey Kate Letheren , Hyun Seung "HS" Jin, and Gayle Kerr Part IV: Sectors and case studies Chapter 16: Identifying the forms of digital food advertising content and their effects on food well-being in the phygital age Wided Batat Chapter 17: The assessment of tourism advertising effects: An introduction of AIDEA model Lisheng Weng Chapter 18: Digital drug marketing: Current research and a new agenda Jennifer Gerard Ball, Ilwoo Ju and Yuhui Zhu Part V: Regulating digital advertising and promotional communication Chapter 19: Branded content, Influencers, and Generation Z: Legal strategies considered in Spain's new general law on audiovisual communication Patricia Núñez Gómez, Celia Rangel-Perez, and Ainhoa Garcia Rivero Chapter 20: Digital advertising and EU digital regulation Zihao Li Chapter 21: Identifying digital advertising: paradoxes and problems in governance Jonathan Hardy
Synopsis
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process., This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising-- in practice, communication, and commercial process. Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industry's working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry. Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry.
LC Classification Number
HF6146.I58D5 2024
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
grandeagleretail
98,8% positive Bewertungen•2.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'072'063)
- m***4 (1618)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (Nr. 365698737394)
- c***a (121)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!Mosby's Pharmacy Technician: Principles and Practice by Elsevier Inc (English) P (Nr. 396170382415)
- n***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMy statue was exactly as described, it was un-opened and in perfect condition! Totally wirth the price. Getting it shipped took a little long but the seller was very responsive when I messaged and sent me the tracking as soon as it was available. Plus they did a good job packaging it well enough that despite being banged up on the outside my item was completely undamaged.
Noch mehr entdecken:
- Bücher über digitale Fotografie Sachbuch,
- Bücher über digitale Fotografie im Taschenbuch Sachbuch,
- Deutsche Bücher über digitale Fotografie Sachbuch,
- Bücher über digitale Fotografie Sachbuch Ab 2010,
- Bücher über digitale Fotografie Sachbuch als gebundene Ausgabe,
- Erwachsene Sachbuch Bücher Bücher,
- Bücher über Bücher Sachbuch,
- Moderne Belletristik-Bücher,
- Bücher über Design,
- Abenteuer Sachbuch Bücher
grandeagleretail
98,8% positive Bewertungen•2.8 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'072'063)
- m***4 (1618)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (Nr. 365698737394)
- c***a (121)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!Mosby's Pharmacy Technician: Principles and Practice by Elsevier Inc (English) P (Nr. 396170382415)
- n***i (5)- Bewertung vom Käufer.Letzter MonatBestätigter KaufMy statue was exactly as described, it was un-opened and in perfect condition! Totally wirth the price. Getting it shipped took a little long but the seller was very responsive when I messaged and sent me the tracking as soon as it was available. Plus they did a good job packaging it well enough that despite being banged up on the outside my item was completely undamaged.