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YES! 50 Scientifically Proven Ways to Be Persuasive By Noah Goldstein Martin NEW
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eBay-Artikelnr.:389224434839
Artikelmerkmale
- Artikelzustand
- Signed
- No
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Vintage
- No
- ISBN
- 9781416576143
Über dieses Produkt
Product Identifiers
Publisher
Free Press
ISBN-10
1416576142
ISBN-13
9781416576143
eBay Product ID (ePID)
106184626
Product Key Features
Book Title
Yes! : 50 Scientifically Proven Ways to Be Persuasive
Number of Pages
272 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Business Communication / General, Communication Studies, General, Social Psychology, Advertising & Promotion
Illustrator
Yes
Genre
Language Arts & Disciplines, Business & Economics, Psychology
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
7.1 Oz
Item Length
8 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it."-- Dale Dauten, nationally syndicated King Features columnist and author ofThe Gifted Boss, "Meld[s] social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior....illustrate[s] the simple and surprising approaches that can hone a company's marketing strategies." --Publishers Weekly, "If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss, "Yes!is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own."-- Warren Bennis, Distinguished Professor of Business, University of Southern California, author ofOn Becoming a Leaderand coauthor ofJudgment: How Winning Leaders Make Great Calls, "This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book."-- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author ofWhat Were They Thinking? Unconventional Wisdom About Management, " Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" -- Daniel Finkelstein, Comment Editor, The Times (London), "Yes!is theFreakonomicsof social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!"-- Daniel Finkelstein, Comment Editor,The Times(London), "This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book." -- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management, " Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." -- Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls
Dewey Decimal
658.4/5
Synopsis
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers., Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we, Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
LC Classification Number
HF5718.G65 2010
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99,8% positive Bewertungen•4.3 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'887)
- g***a (908)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat communication from the seller, fast shipping, excellent experience and item received in amazing condition just as shown in photo with even another layer of protection of an additional sleeve that went over the hard plastic protective sleeve for the card! Really good price too :) I highly recommend and would definitely not hesitate to buy again from this seller, thank you!!MARK COLEMAN 2010 Topps UFC #PG-8 Pride and Glory MMA USA (Nr. 388783729799)
- d***d (3218)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping and sturdy packaging. Card arrived in excellent condition and looks great in person, exactly as in the listing. Thanks for a fair and easy transaction. Highly recommend this Seller, A+++ communication and shipping. Great quality card at a fair price!
- 3***- (58)- Bewertung vom Käufer.Letzter MonatBestätigter KaufQuality card for a good price point. The card was shipped quickly and was packaged in a secure manner thus making sure that it arrived in good shape just as the seller described it in. I wouldn’t hesitate to buy from them again and would recommend them to anyone else looking for a smooth transaction. Thanks!