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Das Glück am Ende der Pyramide: Beseitigung der Armut durch Gewinne C.
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- ISBN
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Über dieses Produkt
Product Identifiers
Publisher
Wharton School Publishing
ISBN-10
0131467506
ISBN-13
9780131467507
eBay Product ID (ePID)
127418410
Product Key Features
Book Title
Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits
Number of Pages
432 Pages
Language
English
Publication Year
2004
Topic
Ngos (Non-Governmental Organizations), Developing & Emerging Countries, Globalization, Poverty & Homelessness, International / General, Strategic Planning
Illustrator
Yes
Genre
Political Science, Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
24.8 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-054591
TitleLeading
The
Reviews
"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme
Dewey Edition
22
Dewey Decimal
338.8/881724
Table Of Content
Preface. About the Author. I. THE FORTUNE AT THE BOTTOM OF THE PYRAMID. 1. The Market at the Bottom of the Pyramid. The Power of Dominant Logic The Nature of the BOP Market There Is Money at the BOP Access to BOP Markets The BOP Markets Are Brand Conscious The BOP Market Is Connected BOP Consumers Accept Advanced Technology Readily The Market Development Imperative Create the Capacity to Consume The Need for New Goods and Services Dignity and Choice Trust Is a Prerequisite Benefits to the Private Sector 2. Products and Services for the BOP. A Philosophy for Developing Products and Services for the BOP Twelve Principles of Innovation for BOP Markets Making It Happen Conclusion 3. BOP: A Global Opportunity? Engaging the BOP Local Growth Opportunities Learning to Grow Local Innovations and Global Opportunity BOP Solutions for Developed Markets Lessons for MNCs from BOP Markets Captial Intensity Sustainable Development Innovations The Cost of Managing Learning to Live in a Network of Relationships 4. The Ecosystem for Wealth Creation. Market-Oriented Ecosystem Ecosystems for a Developing Country Learning the Sanctity of Contracts Reducing Inequities in Contracts Building Governance Capabilities Among the Poor 5. Reducing Corruption: Transaction Governance Capacity. Are the Poor Poor? TGC Building TGC The Andhra Pradesh e-Governance Story eSeva Center for Good Governance Impediments Lessons from the Andhra Pradesh Experiment Appendix: List of eSeva Services 6. Development as Social Transformation. Development as Social Transformation Breaking Down Barriers to Communication BOP Consumers Upgrade Gaining Access to Knowledge Identity for the Individual Women Are Critcal for Development Evolving Checks and Balances The Real Test: From the Pyramid to the Diamond II. INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID. Section I: The Market at the Bottom of the Pyramid. Casas Bahia: Fulfilling a Dream CEMEX: Innovation in Housing for the Poor Section II: Known Problems and Known Solutions: What Is the Missing Link? The Annapurna Salt Story: Public Health and Private Enterprise Selling Health: Hindustan Lever Limited and the Soap Market Section III: Known Problems and Unique Solutions. Jaipur Foot: Challenging Convention The Aravind Eye Care System: Delivering the Most Precious Gift Section IV: Known Problems and Systemwide Reform. ICICI Bank: Innovations in Finance The ITC e-Choupal Story: Profitable Rural Transformation The EID Parry Story On CD Section V: Scaling Innovations. The Voxiva Story Innovations in Energy: E+Co's Investment in Tecnosol On CD Section VI: -Creating Enabling Conditions for the Development of the Private Sector - On CD. Citizen Centricity: E-Governance in Andhra Pradesh On CD Biography Index III. CD: 35 MINUTES OF VIDEO SUCCESS STORIES FILMED ON LOCATION IN THE BOTTOM OF THE PYRAMID IN INDIA, PERU, MEXICO, BRAZIL, AND VENEZUELA. Casas Bahia (3:54) CEMEX (3:07) Annapurna Salt (4:05) Hindustan Lever Limited (4:16) Jaipur Foot (4:40) Aravind Eye Care (6:08) ICICI Bank (4:23) ITC e-Choupal (4:08) EID Parry (4:12) Voxiva (3:33) E+Co/Tecnosol (4:34) Andhra Pradesh (3:30) Interactive practices text in PDF format The EID Parry Story Innovations in Energy: E+Co's Investment in Tecnosol Citizen Centricity: E-Governance in Andhra Pradesh
Synopsis
The world's most exciting, fastest - growing new market is where you least expect it: at the bottom of the pyramid. bull; ' The real source of market promise is not the wealthy few in the developing world, or even the emerging middle - income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.' - CK Prahalad bull; Endorsed by world leaders and the UN Commission on Private Development and the Poor, The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid , now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere . This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for everyone ., Prahalad describes how the world's low-income markets offer opportunity for the world's wealthiest companies to seek fortune and bring prosperity to the poor.
LC Classification Number
HD2755.5
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- s***d (406)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA+++ Seller! This book arrived thoughtfully wrapped inside a secure bubble wrapped envelope. The care and attention was much appreciated. Item in great condition as described. Thank you!