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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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eBay-Artikelnr.:396407106344
Artikelmerkmale
- Artikelzustand
- Release Year
- 2016
- Book Title
- Digital Marketing Strategy: An Integrated Approach to Online M...
- ISBN
- 9780749474706
Über dieses Produkt
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
074947470X
ISBN-13
9780749474706
eBay Product ID (ePID)
4038768435
Product Key Features
Number of Pages
344 Pages
Language
English
Publication Name
Digital Marketing Strategy : an Integrated Approach to Online Marketing
Publication Year
2016
Subject
Marketing / General, Web / Social Media, E-Commerce / Internet Marketing, Strategic Planning
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
18.9 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2016-007169
Reviews
It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing great for newcomers and an excellent reference for the more experienced., Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels., Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed., "Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. " Digital Marketing Strategy " covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...[V]ery highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists.", It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing - great for newcomers and an excellent reference for the more experienced.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
01: What is Digital Marketing?; 02: Aligning With Your Business Strategy; 03: Barriers and Considerations; 04: Planning; 05: Search Engine Optimization; 06: Paid Search; 07: Display; 08: Social Media; 09: User Experience and Transformation; 10: CRM and Retention; 11: True Personalization; 12: Customer Service; 13: Content Strategy; 14: Analytics and Reporting; 15: Presenting Your Strategy
Synopsis
Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing., Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding., Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a one size fits all model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding., The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
LC Classification Number
HF5415.1265
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- j***2 (60)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf☆☆☆ Seller. Is not the picture of actual recieved item. Listing photo was pulled from internet and used as placeholder, according to sellers listing. Thats on me for buying the cheapest one without looking at listing fully. Would have been better to not use another persons photo on seller's listing as the specific guide book advertised has reflective bits, the one i recieved did not.. At least it arrived and is decent enough to use and look at. Packed ok. Shipped promptly. Thank you.
- k***i (36)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFantastic price, faster shipping than expected, item as described. However, packaging was a thin plastic envelope instead of bubble/ cardboard. Book arrived new yet slightly damaged. Not worth asking for a return due to the very low price, yet would suggest to seller/ future buyers to have better packaging for shipping. Thanks.
- e***u (4506)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWell the stock photo was just that, a stock photo and the item did not include the other material shown, which I had asked about. A chance you take. Otherwise, in good shape, shipped promptly, plastic bag envelope (nothing wrong with that for the price, but subject to beatings by the PO dolts. Yes, i will still buy from them if the price is reasonable.
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- Marketing Studium und Erwachsenenbildung,
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Verkäuferbewertungen (23'090)
- j***2 (60)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf☆☆☆ Seller. Is not the picture of actual recieved item. Listing photo was pulled from internet and used as placeholder, according to sellers listing. Thats on me for buying the cheapest one without looking at listing fully. Would have been better to not use another persons photo on seller's listing as the specific guide book advertised has reflective bits, the one i recieved did not.. At least it arrived and is decent enough to use and look at. Packed ok. Shipped promptly. Thank you.
- k***i (36)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFantastic price, faster shipping than expected, item as described. However, packaging was a thin plastic envelope instead of bubble/ cardboard. Book arrived new yet slightly damaged. Not worth asking for a return due to the very low price, yet would suggest to seller/ future buyers to have better packaging for shipping. Thanks.
- e***u (4506)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWell the stock photo was just that, a stock photo and the item did not include the other material shown, which I had asked about. A chance you take. Otherwise, in good shape, shipped promptly, plastic bag envelope (nothing wrong with that for the price, but subject to beatings by the PO dolts. Yes, i will still buy from them if the price is reasonable.