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ISBN
9780471698685

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471698687
ISBN-13
9780471698685
eBay Product ID (ePID)
65702262

Product Key Features

Number of Pages
512 Pages
Language
English
Publication Name
Internet, Mail, and Mixed-Mode Surveys : the Tailored Design Method
Publication Year
2008
Subject
Public Affairs & Administration, Evaluation & Assessment
Type
Textbook
Author
Jolene D. Smyth, Dona. Dillman, Leah Melani Christian
Subject Area
Political Science, Education
Format
Hardcover

Dimensions

Item Height
1.5 in
Item Weight
0 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Edition Number
3
Intended Audience
Scholarly & Professional
LCCN
2008-033213
Reviews
'…a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
1. Turbulent Times for Survey Research.2. The Tailored Design Method.3. Coverage and Sampling.4. The Basics of Crafting Good Questions.5. Constructing Open and Closed Ended Questions.6. From Questions to a Questionnaire.7. Implementation Procedures.8. When More than One Survey Mode is Needed.9. Longitudinal and Internet Panel Surveys.10. Customer Feedback Surveys and Alternative Delivery Technologies.11. Effects of Sponsorship and the Data Collection Organization.12. Surveying Businesses and Other Establishments.13. Dealing with Uncertainty.References.
Synopsis
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research'grounded in the most current research'the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage., ·         The definitive guide for creating and conducting surveys is now thoroughly revised in every chapter to give users proven, current advice on visually designing and administering surveys across modes to obtain the most accurate results., A comprehensive revision of the definitive guide to developing and conducting effective surveys across all modes Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines-grounded in the most current research-on optimally using the Internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field-author Don Dillman and coauthors Jolene Smyth and Leah Christian-show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to your maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct and thorough review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys.
LC Classification Number
H62

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