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Standort: Ridgefield, Washington, USA
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eBay-Artikelnr.:397120215927
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781413306323
Über dieses Produkt
Product Identifiers
Publisher
Nolo
ISBN-10
1413306322
ISBN-13
9781413306323
eBay Product ID (ePID)
64191736
Product Key Features
Edition
6
Book Title
Marketing Without Advertising : Easy Ways to Build a Business Your Customers Will Love and Recommend
Number of Pages
416 Pages
Language
English
Publication Year
2008
Topic
Marketing / General, General, Small Business
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
7 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-051620
Dewey Edition
22
Reviews
What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks. - Tim O'Reilly, founder of O'Reilly & Associates - If you've got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend to salespeople. - Paul Tulenko, Cleveland Plain Dealer - straightforward advice on how to create a marketing plan that will encourage enthusiastic recommendations about your business from satisfied customers.. - Business Life- This is a recognized classic.I would estimate that 75% of the business books published since Marketing Without Advertising first appeared simply recycle ideas from this pioneering, breakthrough book.- New Age Retailer - this no-nonsense guide describes what it takes to generate sales and encourage customer loyalty...provides tips on how to create a marketing plan that will illicit enthusiastic responses from customers, and how to list products or services widely and inexpensively. - Biz Magazine - you'll have an entirely new perspective on advertising.. [This book] explains clearly and in detail how you can promote your business without advertising..The ideas are useful and well presented, of value to any business. - Bernard Kamoroff, The Essential Whole Earth Catalog - shows practical ways to increase sales with little capital investment. They show how to do it with brains, not money. Joseph R. Mancuso, Center for Entrepreneurial Management - There are good ideas here on every page. You'll find here the nitty-gritty steps you need to -- and can -- take to generate sales for your business, no matter what business it is.- Milton Moskowitz, co-author, - 100 Best Companies to Work for in America - This book rates three and one half stars. You need it! - Scripps Howard News Service - A practical planning guide. - ASBA (American Small Business Association) Today, What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillips have to say. I've been doing this stuff for years, and still want to give a copy to all my marketing folks.
Dewey Decimal
658.8
Edition Description
Revised edition,New Edition
Synopsis
This book teaches small business owners the secrets to making their businesses dazzle. It provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. The book details strategic methods for effective pricing, customer education, store improvement, spreading of the word, Internet use both for marketing and direct sales. A must-have book for any small business owner, the 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs., Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs., Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs., Make your business stand out without the cost of advertising The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.
LC Classification Number
2007051620
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- e***e (48)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI've bought from this seller a few times already and each time the experience is great. The books are always as shown in the pictures posted. Seller takes the time to wrap the books to ensure books aren't damaged during shipping. Seller is good to communicate with if you have any questions. I'm happy with my order when I place them and will continue to support the store.
- e***7 (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery quick shipping! Packaging was securely sealed, and the book was not bent, dented, or otherwise harmed from the shipping process. The book condition is as described, very honest listing. For the price and condition, this purchase was worth it. I would feel confident buying from this seller again, knowing that the listings show and tell me exactly what to expect. I also like that this book does not have that old mildew smell. It is evident that this seller preserves item quality.Star Trek #24: Killing Time by Della Van Hise (RARE) (Nr. 396841720234)
- l***o (766)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThanks for selling me your book and allowing me to add this to my collection. The book isnas described and advertised. The value is good, the shipping was good, along with the packaging. Thanks againNow! The Think And Grow Rich Action Pack! (RARE 1972 Edition) (Nr. 396822394518)
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Verkäuferbewertungen (301)
- e***e (48)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI've bought from this seller a few times already and each time the experience is great. The books are always as shown in the pictures posted. Seller takes the time to wrap the books to ensure books aren't damaged during shipping. Seller is good to communicate with if you have any questions. I'm happy with my order when I place them and will continue to support the store.
- e***7 (13)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufVery quick shipping! Packaging was securely sealed, and the book was not bent, dented, or otherwise harmed from the shipping process. The book condition is as described, very honest listing. For the price and condition, this purchase was worth it. I would feel confident buying from this seller again, knowing that the listings show and tell me exactly what to expect. I also like that this book does not have that old mildew smell. It is evident that this seller preserves item quality.Star Trek #24: Killing Time by Della Van Hise (RARE) (Nr. 396841720234)
- l***o (766)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThanks for selling me your book and allowing me to add this to my collection. The book isnas described and advertised. The value is good, the shipping was good, along with the packaging. Thanks againNow! The Think And Grow Rich Action Pack! (RARE 1972 Edition) (Nr. 396822394518)