Harvesting History : Mccormick's Reaper, Heritage Branding, & Historical OTT

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Book Title
Harvesting History : Mccormick's Reaper, Heritage Branding, and H
ISBN
9781496206985
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
University of Nebraska Press
ISBN-10
1496206983
ISBN-13
9781496206985
eBay Product ID (ePID)
5057262268

Product Key Features

Number of Pages
306 Pages
Publication Name
Harvesting History : Mccormick's Reaper, Heritage Branding, and Historical Forgery
Language
English
Publication Year
2023
Subject
United States / 20th Century, Industries / Agribusiness, Economics / General, Agriculture & Food (See Also Political Science / Public Policy / Agriculture & Food Policy)
Type
Textbook
Subject Area
Social Science, Business & Economics, History
Author
Daniel P. Ott
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
21.4 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2022-018527
Reviews
"McCormick's use of history provides an informative case study that illuminates the power of historical memory and explores how historians and their work intersected with the rise of modern capitalism. . . . This book will be of interest to anyone who studies agricultural, business, or public history."-Amanda L. Van Lanen, Western Historical Quarterly "A fascinating account of one company's dedication to making its success seem not only natural but emblematic of shared American values. . . . Ott's analysis of McCormick/International Harvester's history is a moral tale well told."-Deborah Fitzgerald, Leverett Howell and William King Cutten Professor of the History of Technology at MIT "Well researched, well written, and engaging. . . . A significant contribution to the study of historical memory."-David Blanke, author of Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest "A fascinating story of farm technology, advertising, regional history, and mythmaking."-J. L. Anderson, author of Industrializing the Corn Belt: Agriculture, Technology, and Environment, 1945-1972 "Daniel Ott has pieced together the many lives of the McCormick reaper, illuminating stages that moved the machine out of the fields and into American consciousness."-Debra Reid, curator of agriculture and environment for The Henry Ford, "Daniel Ott has pieced together the many lives of the McCormick reaper, illuminating stages that moved the machine out of the fields and into American consciousness."--Debra Reid, curator of agriculture and environment for The Henry Ford, "A fascinating account of one company's dedication to making its success seem not only natural but emblematic of shared American values. . . . Ott's analysis of McCormick/International Harvester's history is a moral tale well told."--Deborah Fitzgerald, Leverett Howell and William King Cutten Professor of the History of Technology at MIT, "McCormick's use of history provides an informative case study that illuminates the power of historical memory and explores how historians and their work intersected with the rise of modern capitalism. . . . This book will be of interest to anyone who studies agricultural, business, or public history."--Amanda L. Van Lanen, Western Historical Quarterly, "Well researched, well written, and engaging. . . . A significant contribution to the study of historical memory."--David Blanke, author of Sowing the American Dream: How Consumer Culture Took Root in the Rural Midwest, "A fascinating story of farm technology, advertising, regional history, and mythmaking."--J. L. Anderson, author of Industrializing the Corn Belt: Agriculture, Technology, and Environment, 1945-1972
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
681.7631
Table Of Content
List of Illustrations Acknowledgments Introduction 1. Every Salesman, a Historian 2. Producing Invention for Producer Populists 3. Historical Laborers and the Manipulation of the Past 4. Realigning History with the Rising Corporate Order 5. Herbert Anthony Kellar and the Quest for Professional Authority Conclusion Notes Bibliography Index
Synopsis
Harvesting History explores how the highly contentious claim of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical canon as a fact. Spanning the late 1870s to the 1930s, Daniel P. Ott reveals how the McCormick family and various affiliated businesses created a usable past about their departed ......, Harvesting History explores how the highly contentious claim of Cyrus McCormick's 1831 invention of the reaper came to be incorporated into the American historical canon as a fact. Spanning the late 1870s to the 1930s, Daniel P. Ott reveals how the McCormick family and various affiliated businesses created a usable past about their departed patriarch, Cyrus McCormick, and his role in creating modern civilization through advertising and the emerging historical profession. The mythical invention narrative was widely peddled for decades by salesmen and in catalogs, as well as in corporate public education campaigns and eventually in history books, to justify the family's elite position in American society and its monopolistic control of the harvester industry in the face of political and popular antagonism. As a parallel story to the McCormicks' manipulation of the past, Harvesting History also provides a glimpse of the nascent discipline of history during the Progressive Era. Early historians were anxious to demonstrate their value in the new corporate economy as modern professionals and "objective" guardians of the past. While ethics might have prevented them from being historians for hire, their own desire for inclusion in the emerging middle class predisposed them to be receptive to the McCormicks' financial influence as well as their historical messages.
LC Classification Number
HD9486.U44M33 2023

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