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Serious Creativity : How to Be Creative under Pressure and Turn Ideas into...
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eBay-Artikelnr.:397317141860
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780091939700
Über dieses Produkt
Product Identifiers
Publisher
Penguin Random House
ISBN-10
0091939704
ISBN-13
9780091939700
eBay Product ID (ePID)
239605592
Product Key Features
Book Title
Serious Creativity : How to Be Creative under Pressure and Turn Ideas Into Action
Number of Pages
480 Pages
Language
English
Topic
General, Creativity
Publication Year
2015
Illustrator
Yes
Genre
Self-Help
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
16.8 Oz
Item Length
8.5 in
Item Width
5.4 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
153.35
Table Of Content
1: About the Author 2: Introduction 1: THE NEED FOR CREATIVE THINKING 2: Take-away Value 15 3: The Theoretical Need for Creativity 4: The Practical Need for Creativity 5: Information and Creativity 6: Misperceptions About Creativity 7: Sources of Creativity 8: Lateral Thinking 9: Perception and Processing 10: Design and Analysis 11: The Uses of Creative Thinking 2: LATERAL THINKING TOOLS AND TECHNIQUES 12: The Six Thinking Hats 13: The Creative Pause 14: Focus 15: Challenge 16: Alternatives 17: The Concept Fan 18: Concepts 19: Provocation 20: Movement 21: Setting Up Provocations 22: The Random Input 23: Sensitizing Techniques 24: Application of the Lateral Thinking 25: Techniques 26: Harvesting 27: The Treatment of Ideas 28: Formal Output 29: Group or Individual 3: THE APPLICATION OF CREATIVE THINKING 30: Application 31: Everyday Creativity/Specific Creativity 32: The Creative Hit List 33: Introduction of Creativity 34: Responsibility 35: Structures and Programmes 36: Training 37: Formats 38: Evaluation 39: Summary 4: Appendices 1: The Lateral Thinking Techniques 2: Notes on the Use of the Lateral Thinking Techniques 3: Harvesting Checklist 4: Treatment of Ideas Checklist 40: Index
Synopsis
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been "arty." Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill--one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to be creative on demand with de Bono's step-by-step approach; add value to ideas and turn them into financial assets; boost creativity with the power of lateral thinking; and break free from old ways of thinking with creative challenging., How to unlock your creativity and add value to your ideas with the power of lateral thinking . If you want to be the best, focus on your most valuable asset: the power of your creative mind . As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill -- one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: - be creative on demand with de Bono's step-by-step approach - add value to ideas and turn them into financial assets - boost creativity with the power of lateral thinking - break free from old ways of thinking with creative challenging, If you want to be the best, focus on your most valuable asset- the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to- be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging
LC Classification Number
BF408.D4427 2011
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