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What Retirees Want : A Holistic View of Life's Third Age by Robert Morison...
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eBay-Artikelnr.:404247845873
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- “Like New”
- Signed
- No
- Intended Audience
- Adults
- ISBN
- 9781119648086
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119648084
ISBN-13
9781119648086
eBay Product ID (ePID)
6038817601
Product Key Features
Book Title
What Retirees Want : a Holistic View of Life's Third Age
Number of Pages
320 Pages
Language
English
Publication Year
2020
Topic
Marketing / General, Aging, Commerce, Personal Finance / Retirement Planning
Genre
Self-Help, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
18.4 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.83430846
Table Of Content
Introduction 01 Chapter 1 The Age Wave is Rising: How the Boomers Are Transforming Retirement 05 Chapter 2 Ageism Sucks: It's Bad for People and Bad for Business 27 Chapter 3 Reframing Aging: There's a New Story to Tell 43 Chapter 4 Putting Wisdom to Work: The New Role, Timing, and Purpose of Post-Retirement Employment 61 Chapter 5 The Time Affluence Explosion: Fifty Trillion Hours of Leisure to Fill 85 Chapter 6 Searching for the Fountain of Health: Can We Match Healthspan to Lifespan? 111 Chapter 7 Retirement Isn't a Solo Project: The Entangled Endearments of Family Relationships 143 Chapter 8 Home and Community: Stay, Go, Remodel, or Find Roommates? 171 Chapter 9 Funding Longevity: Retirement is the Biggest Purchase of a Lifetime - That Many Can't Afford 199 Chapter 10 The Giving Revolution: Living with Purpose and Leaving a Legacy 227 Chapter 11 Retiring Retirement: The Rise of Life's Third Age 255 Acknowledgments 263 About the Authors 265 Notes 269 Index 283
Synopsis
Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers. -- Daniel Goleman , PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous Age Wave expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the Third Age, poses daunting questions: What will old look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people - and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era - where the needs and demands of the Third Age will set the lifestyle, health, social, marketplace, and political priorities of generations to come., "Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." -- Daniel Goleman , PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth - yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions: What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? What unconscious ageist marketing practices are hurting people - and business growth? Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented? What incredible new technologies of medicine, life extension, and human enhancement await us in the near future? What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging? Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation? In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come., Understand how to reach the biggest market hiding in plain sight The business world is hyper-focused on getting into the minds of Millennials and Gen Z'ers. But when it comes to Baby Boomers, who now hold the largest concentration of personal wealth and spending power of any generation in history, prejudice, ageism, and misunderstanding abound. Business leaders, advisors, government leaders, and marketers have only a superficial understanding of Boomers' hopes, fears, preferences, and dreams. What Retirees Want is the definitive guide to understanding the needs, aspirations, and dreams of today and tomorrow's retirees, so your business can grow by serving them better. They're a segment you don't want to miss--especially because your competitors are probably ignoring them. Leaping forward from the prophetic ideas in Dychtwald's Age Wave and based on 70,000 hours of new research and 30+ years of global leadership on this subject, this book offers expert guidance on how you can grab their attention in a way that's meaningful to them--and helps your business grow. Learn how to avoid typical mistakes like talking down, using the wrong marketing messages, or creating niche products that don't satisfy retirees' need for empowerment and growth--or isolate them from feeling connected to younger generations. Ken Dychtwald is America's foremost thought leader on issues relating to aging and longevity and the profound business, social, healthcare, financial, workforce and cultural implications of the retirement wave. He and Robert Morison have been collaborating for two decades, including on their groundbreaking book Workforce Crisis and their McKinsey Prize-winning writing in the Harvard Business Review . This book summarizes decades of research and consulting to leading companies on what new generations of retirees want worldwide. Stop ignoring the largest and wealthiest market hidden in plain sight Navigating the new retirement landscape; work, giving, leisure, family, and legacy Time affluence: four trillion hours to fill Satisfying Boomers' quest for the fountain of health Understand retirees as customers, workers, and volunteers The breakthrough products and services that will meet their needs
LC Classification Number
HF5415.332.O43
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Verkäuferbewertungen (2)
- d***c (421)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufAs described and fast shipping. The one thing I'd have preferred is use of a bubble mailer rather than paper envelope for shipping. This copy is collectible worthy and it would have sucked for any water damage or indentation.The Prisoner of Heaven : A Novel by Carlos Ruiz Zafon (2012, Hardcover) (Nr. 404363324296)
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Verkäuferbewertungen (2)
- d***c (421)- Bewertung vom Käufer.Vor über einem JahrBestätigter KaufAs described and fast shipping. The one thing I'd have preferred is use of a bubble mailer rather than paper envelope for shipping. This copy is collectible worthy and it would have sucked for any water damage or indentation.The Prisoner of Heaven : A Novel by Carlos Ruiz Zafon (2012, Hardcover) (Nr. 404363324296)