Bild 1 von 1
Galerie
Bild 1 von 1
Ähnlichen Artikel verkaufen?
The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Tye
US $61,44
Ca.CHF 48,74
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos Standard Shipping.
Standort: Sparks, Nevada, USA
Lieferung:
Lieferung zwischen Fr, 24. Okt und Do, 30. Okt nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:404597875871
Artikelmerkmale
- Artikelzustand
- Publication Date
- 1998-07-13
- Pages
- 306
- ISBN
- 9780517704356
Über dieses Produkt
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0517704358
ISBN-13
9780517704356
eBay Product ID (ePID)
301909
Product Key Features
Book Title
Father of Spin : Edward L. Bernays and the Birth of Public Realtions
Number of Pages
320 Pages
Language
English
Publication Year
1998
Topic
Public Relations, Consulting, General, Business
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Weight
23.7 Oz
Item Length
9.8 in
Item Width
6.7 in
Additional Product Features
Intended Audience
Trade
LCCN
97-045083
TitleLeading
The
Dewey Edition
21
Dewey Decimal
659.2
Synopsis
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet. And he did it all without anyone knowing his client was behind it. How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 1950s. How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed. And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover. In The Father of Spin, Boston Globe reporter Larry Tye, drawing on interviews with primary sources and voluminous private papers, presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
LC Classification Number
HM263.T94 1998
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
AlibrisBooks
98,9% positive Bewertungen•2.0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (537'635)
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
- _***b (63)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI gave 5 stars on shipping because i sent 2 separate emails + they responded with helpful info, even though it arrived late. This was a great value with free shipping + the condition is very good, better than advertised 🙂! The overall quality and appearance is excellent! I highly recommend this seller and give them 👍👍👍👍
Noch mehr entdecken:
- Erwachsene Masters of the Universe Hörbücher und Hörspiele,
- Masters of the Universe Jugendliche Hörbücher und Hörspiele,
- Masters of the Universe Jugendliche Hörbücher und Hörspiele,
- Erwachsene Masters of the Universe Hörbücher und Hörspiele,
- Masters of the Universe Buchreihe Hörbücher und Hörspiele auf Deutsch,
- Ungekürzte Masters of the Universe Buchreihe Hörbücher und Hörspiele,
- Masters of the Universe Buchreihe Hörbücher und Hörspiele auf Englisch,
- Masters of the Universe Buchreihe Hörbücher und Hörspiele mit Kinder- & Jugendliteratur,
- Masters of the Universe Buchreihe Hörbücher und Hörspiele mit Kinder- & Jugendliteratur,
- Robert-Kirkman-The-Walking - Dead-Belletristik-Bücher
AlibrisBooks
98,9% positive Bewertungen•2.0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (537'635)
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- 0***g (380)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
- _***b (63)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI gave 5 stars on shipping because i sent 2 separate emails + they responded with helpful info, even though it arrived late. This was a great value with free shipping + the condition is very good, better than advertised 🙂! The overall quality and appearance is excellent! I highly recommend this seller and give them 👍👍👍👍