Contemporary Marketing - Paperback By Boone, Louis E. - Good

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Hinweise des Verkäufers
“Flaw on cover- taped previously. Inside and overall Good+ condition”
Brand
Unbranded
Book Title
Contemporary Marketing
MPN
Does not apply
ISBN
9780357033777
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357033779
ISBN-13
9780357033777
eBay Product ID (ePID)
17038610219

Product Key Features

Publication Name
Contemporary Marketing
Language
English
Subject
Marketing / General, General
Publication Year
2018
Type
Textbook
Author
Louis E. Boone, David L. Kurtz
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
36.9 Oz
Item Length
10.8 in
Item Width
8.5 in

Additional Product Features

Edition Number
18
Intended Audience
College Audience
LCCN
2021-304122
Dewey Edition
23/eng/20220328
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface.Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.1. Marketing: The Art and Science of Satisfying Customers.2. Strategic Planning in Contemporary Marketing.3. The Marketing Environment, Ethics, and Social Responsibility.4. E-Business: Managing the Customer Experience.5. Social Media: Living in the Connected World.Part II: UNDERSTANDING BUYERS AND MARKETS.6. Consumer Behavior.7. Business Markets and Buying Behavior.8. Global Marketing.Part III: TARGET MARKET SELECTION.9. Market Segmentation, Targeting, and Positioning.10. Marketing Research.Part IV: PRODUCT DECISIONS.11. Product and Branding Concepts.12. Developing and Managing Products.Part V: PRICING DECISIONS.13. Pricing Concepts.14. Pricing Strategies.Part VI: DISTRIBUTION DECISIONS.15. Distribution Channels and Supply Chain Management.16. Retailing and Direct Marketing.Part VII: PROMOTIONAL DECISIONS.18. Integrated Marketing Communications, Advertising, and Public Relations.19. Personal Selling and Sales Promotion. Appendix A: Developing an Effective Marketing Plan.Appendix B: Financial Analysis in Marketing.Online Appendix: Your Career in Marketing.Glossary.Name & Company Index. Subject Index.Learning PathGetting Started: At the beginning of the full learning path is this quick video that provides guidance on how to navigate MindTap and its features. Spark Interest: Students learn how multi-faceted marketing is - that it's not just common sense. By reading through scenarios and real-world examples, students learn more about the impact that marketing can have on other fields.Class Prep: Students can prepare for class by watching the animated video that provides a high-level overview of chapter concepts. Students complete immediately afterward to test their comprehension of the key concepts covered in the video. Students will gain better understanding of the concepts by reading the e-Book and attending lecture. e-Book: Explore chapter concepts, key terms, and real-world examples that tie directly to learning objectives and demonstrate chapter concepts in action. This format increases comprehension and retention of the core content. Learn it Today...Use it Tomorrow: After reading the e-Book, students complete a short, ungraded activity that reinforces specific learning from the chapter, further reinforcing comprehension and retention. Chapter Assignment: These pre-built homework assignments include a variety of different problem types assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers.Study Tools: Students will find Adaptive Test Prep, lecture slides, and flashcards, which allows students to ease the high anxiety that is often experienced around preparation for and taking exams. You Make the Decision: Students are put in the shoes of a marketer in these interactive, media-rich activities. Following a scenario related to course content covered so far, students are presented with decision points as they progress through this interactive activity. Every decision a student makes impacts the outcome of the scenario, creating a unique marketing experience for each student. Appearing at the end of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons.Marketing Plan Assignments: These flexible, modular assignments at the part level allow you to assign a complete marketing plan in stages - or pick only specific sections to assign. Featuring fill-in-the-blank response and short answer fields for quick review of student-provided information and corresponding templates for students to complete and upload, these assignments present a flexible, course-integrated way to give students experience thinking through and building out a marketing plan.Group Projects and Role Play Activities: These activities at the part level, powered by YouSeeU, are de
Synopsis
Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market., CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted product continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.
LC Classification Number
HF5415.B53 2019

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