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eBay-Artikelnr.:405091566517
Artikelmerkmale
- Artikelzustand
- Book Title
- Corporate Communication and Integrated Marketing Communication: A
- ISBN
- 9781498566827
Über dieses Produkt
Product Identifiers
Publisher
Lexington Books/Fortress Academic
ISBN-10
1498566820
ISBN-13
9781498566827
eBay Product ID (ePID)
18060892195
Product Key Features
Number of Pages
116 Pages
Language
English
Publication Name
Corporate Communication and Integrated Marketing Communication : Audience Beyond Stakeholders in a Technological Age
Subject
Communication Studies, Public Relations, General, Commerce
Publication Year
2023
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Series
Integrated Marketing Communication Ser.
Format
Hardcover
Dimensions
Item Height
0.4 in
Item Weight
12.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2023-014498
Reviews
"This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future." -- Annette M. Holba, Plymouth State University "This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future." -- Annette M. Holba, Plymouth State University, This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future., Corporate Communication and Integrated Marketing Communication is an exceptional resource for scholars, practitioners, and students. The authors provide expert discussion on the complexities of human communication as it relates to corporate culture, brand identity, and audience awareness. Technology enables a consumer-centric culture, connecting the brand and consumers through dialogue and engagement. The book offers a wide array of case study examples that illustrate the intertwined nature of corporate communication and integrated marketing communication. This book is highly regarded among scholars in the field as it was nominated for the National Communication Association Public Relations Division's Top Book Award in 2023., "In this volume, McDowell Marinchak and Deluliis emphasize the relationship between the corporate and marketing dimensions of contemporary business communication. Engaging audiences beyond traditional stakeholders is central to the authors' assertion. The authors recognize the growing number of people impacted by marketers' messages and the need for marketers to take bolder approaches to their communications. They include a constructive hermeneutic approach along with case studies to provide a practical understanding of integrated marketing communication (IMC). The authors stress the importance of a cohesive, synchronized approach to communication that enhances brand resonance and fosters stakeholder engagement in an increasingly technological environment. The concise presentation of both of theoretical and case-based ideas makes this work stand out from the rest. Recommended. Advanced undergraduates and graduate students." -- Choice Reviews ""This study integrates the histories, literatures, and practices around corporate communication and integrated marketing communication to demonstrate the significance and implications of their integral capacities. Acknowledging the technological web that has come to shape and define the communicative landscape, this project advocates for the unification of these two strategic communication practices and by doing so, opens new communicative possibilities grounded in communication ethics. Beyond current audiences, approaches, and applications, the authors amplify constructive, effective, and fitting communication practices that shepherd us forward into a new and complex future."" --Annette M. Holba, Plymouth State University "Corporate Communication and Integrated Marketing Communication is an exceptional resource for scholars, practitioners, and students. The authors provide expert discussion on the complexities of human communication as it relates to corporate culture, brand identity, and audience awareness. Technology enables a consumer-centric culture, connecting the brand and consumers through dialogue and engagement. The book offers a wide array of case study examples that illustrate the intertwined nature of corporate communication and integrated marketing communication. This book is highly regarded among scholars in the field as it was nominated for the National Communication Association Public Relations Division's Top Book Award in 2023." --Angela M. Corbo, In this volume, McDowell Marinchak and Deluliis emphasize the relationship between the corporate and marketing dimensions of contemporary business communication. Engaging audiences beyond traditional stakeholders is central to the authors' assertion. The authors recognize the growing number of people impacted by marketers' messages and the need for marketers to take bolder approaches to their communications. They include a constructive hermeneutic approach along with case studies to provide a practical understanding of integrated marketing communication (IMC). The authors stress the importance of a cohesive, synchronized approach to communication that enhances brand resonance and fosters stakeholder engagement in an increasingly technological environment. The concise presentation of both of theoretical and case-based ideas makes this work stand out from the rest. Recommended. Advanced undergraduates and graduate students.
Table Of Content
Acknowledgements Introduction 1 A Historical Perspective of Corporate Communication and Integrated Marketing Communication 2 Audience and Communication Ethics 3 Organizational Culture at the Intersections of Corporate Communication and Integrated Marketing Communication 4 Corporate Communication and Integrated Marketing Communication in a Technological Age 5 Duolingo and the Voice of the Company: A Case Study in Audiences Beyond Stakeholders Conclusion Bibliography About the Authors
Synopsis
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest., In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reaching audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest., In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
LC Classification Number
HF5718.M4314 2023
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Verkäuferbewertungen (173'916)
- 3***l (3)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook came in good condition
- b***n (43)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat shape, looks great
- r***r (4408)- Bewertung vom Käufer.Letzter MonatBestätigter KaufVery nice, very clean book!