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How to Get a Meeting with Anyone: The - Hardcover, by Heinecke Stu - Good
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eBay-Artikelnr.:405454051371
Artikelmerkmale
- Artikelzustand
- Type
- Hardcover
- ISBN
- 9781941631782
Über dieses Produkt
Product Identifiers
Publisher
BenBella Books
ISBN-10
1941631789
ISBN-13
9781941631782
eBay Product ID (ePID)
210280985
Product Key Features
Book Title
How to Get a Meeting with Anyone : the Untapped Selling Power of Contact Marketing
Number of Pages
240 Pages
Language
English
Publication Year
2016
Topic
Sales & Selling / Management, Customer Relations, Sales & Selling / General, Marketing / Direct
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16.9 Oz
Item Length
9 in
Item Width
8.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-029363
Reviews
"It's true that many a truth is said in jest but not all are guaranteed to make you laugh out loud or provide attention for your message from a high level decision maker. Stu Heinecke can show you how in How To Get A Meeting with Anyone ." --Pete Wilson, Former Governor of California "Stu Heinecke's ability make contact through unique methods is phenomenal. He's a creative genius." --Rick Dees, legendary syndicated radio personality "In a time of great need, it's too late to start a relationship. Stu has bridged that ominous chasm between lack of access and the beginning of an important relationship using clever approaches to discharge the everyday tensions we all experience in business." --Russ Klein, CEO, American Marketing Association "In a super-connected world we're actually anything but. Stu reminds us that in business, you actually have to connect on a human level to really succeed, and he is the Master guide on how to do that." --Bob Guccione, Jr., Media entrepreneur & Founder of SPIN Magazine
Synopsis
The hard part just got easy. You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls "Contact Campaigns." Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone , Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results--results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success., The hard part just got easy. You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls "Contact Campaigns." Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone , Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results--results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tacticsrange from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success.
LC Classification Number
HF5438.4.H45 2015
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- eBay automated feedback- Bewertung vom Käufer.Letzter MonatOrder delivered on time with no issues
- 7***j (853)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.
- c***m (445)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWOW!; I cannot believe this 4 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 04/19, Sat, Received 04/24 Thur to Hawaii using free shipping; USPS Ground Mail, Paperback Book in Good Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Great Crash, 1929 - Paperback, by J K Galbraith - Acceptable (Nr. 125958575357)
- c***e (34)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe textbook was better than described. It looks like brand new! The price was appropriate for the type of textbook that it is. The appearance and quality of the textbook was impeccable. The shipping took about 2 weeks to arrive, but the textbook was well worth the wait. Seller packaged my textbook beautifully which ensured that it arrived unharmed and in perfect condition. Excellent seller! I would purchase more items from this seller in the future!