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eBay-Artikelnr.:405671359897
Artikelmerkmale
- Artikelzustand
- Book Title
- The Bloomberg Guide to Business Journalism
- Publication Date
- 2024-03-26
- Pages
- 264
- ISBN
- 9780231198325
Über dieses Produkt
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231198329
ISBN-13
9780231198325
eBay Product ID (ePID)
24064606895
Product Key Features
Number of Pages
264 Pages
Publication Name
Bloomberg Guide to Business Journalism
Language
English
Subject
Business Communication / General, Journalism, Commerce, Business Writing
Publication Year
2024
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
16.1 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2023-038839
Reviews
A creative blend of theory and praxis, The Bloomberg Guide to Business Journalism demystifies financial reporting with clear explanations of terms and concepts alongside frequent opportunities for knowledge application. With an emphasis on the 'why' and 'so what' of financial news coverage, The Bloomberg Guide offers a window into the secret sauce of accurate and compelling business storytelling., This world needs reporters who understand business, the economy, and the financial markets--and this book will get them there. Whether you're an editor, a journalism professor, or someone who simply wants to write more incisive and authoritative stories, The Bloomberg Guide to Business Journalism can prove invaluable., This book is a gift to journalists the world over and, in particular, to our students. They must learn how to tell the stories of the most powerful people and companies. I would have read and reread this book a thousand times when I was starting out in business journalism., This book, pooling the rich expertise of its authors, is as delightful as it is instructive. It demystifies business journalism, breezes through concepts and processes, nudges the sector out of its niche into the mainstream, and handholds the reader along a sweeping learning curve. This could be the go-to book for multimedia practice in the field., The Bloomberg Guide to Business Journalism will be an incredibly useful resource for anyone starting out, as well as anyone hoping to guide them. It offers an insight to best practice as well as the role of business journalists themselves.
Dewey Edition
23/eng/20231213
TitleLeading
The
Illustrated
Yes
Dewey Decimal
070.4/4965
Table Of Content
Introduction Businessworld Map 1. The Story of Money 2. A Stock Is Born 3. The Company Story 4. The Country Story 5. The Commodities Story 6. Bankers and Investors 7. Reporting the Story 8. Writing the Story 9. Data and Visuals Epilogue: Getting the Job Appendix 1: Words to Watch Appendix 2: Bloomberg Terminal Functions for Journalists Appendix 3: Teaching Guide for One-Day, One-Week and 10-Week Training Courses Answer Key for "Your Turn" Exercises Index
Synopsis
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world., The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences-from general consumers of business news to market specialists-and how to present compelling stories across print, web, video, and audio formats. At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically., The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats. At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.
LC Classification Number
HF5718.3.A32 2024
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