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Prinzipien und Methoden der Sozialforschun
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eBay-Artikelnr.:405970365139
Artikelmerkmale
- Artikelzustand
- Book Title
- Principles and Methods of Social Research
- Item Height
- 10 inches
- ISBN-10
- 0805839038
- ISBN
- 9780805839036
Über dieses Produkt
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
0805839038
ISBN-13
9780805839036
eBay Product ID (ePID)
2282978
Product Key Features
Number of Pages
432 Pages
Language
English
Publication Name
Principles and Methods of Social Research
Subject
Methodology, General, Research, Research & Methodology
Publication Year
2001
Type
Textbook
Subject Area
Social Science, Psychology
Format
Hardcover
Dimensions
Item Weight
30.1 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2001-040851
Dewey Edition
23/eng/20230105
Illustrated
Yes
Dewey Decimal
300.72
Edition Description
Revised edition,New Edition
Table Of Content
Contents: Preface. Part I: Introduction to Social Research Methods. Basic Concepts. Fitting Research Design to Research Purpose: Internal and External Validity. Measuring Concepts: Reliability and Validity. Part II: Research Design Strategies. Designing Experiments: Variations on the Basics. Constructing Laboratory Experiments. External Validity of Laboratory Experiments. Conducting Experiments Outside the Laboratory. Correlational Design and Causal Analysis. Quasi-Experiments and Evaluation Research. Survey Design and Sampling. Part III: Data Collection Methods. Systematic Observational Methods and Naturalistic Research. Interviewing. Content Analysis. Scaling Stimuli: Social Psychophysics. Scaling Individuals: Questionnaire Design and Rating Scale Construction. Social Cognition Methods: Measuring Implicit Thoughts and Feelings. Methods for Assessing Dyads and Groups. Part IV: Concluding Perspectives. Synthesizing Research Results: Meta-Analysis. Social Responsibility and Ethics in Social Research.
Synopsis
This book is intended as a text for upper level and graduate courses in research methods in social psychology, the social sciences, and communications research., An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: * emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the proper methodological approach; * use of the laboratory experiment as a point of reference for describing and evaluating field experiments, correlational designs, quasi-experiments, and survey designs; and * unique chapter on the ethics of social research including the power a researcher wields and tips on how to use it responsibly. Highlights of the thoroughly expanded and updated edition include: * new chapters on meta-analysis and social cognition methods; * the latest on experimental operations and procedures, such as implicit measures, simulations, and Internet experiments; * expanded coverage of conducting experiments outside of the lab, including conducting experiments on the Web and on applied evaluation research methods, including efficacy and effectiveness research. Intended as a text for upper-level and graduate courses in research methods in social psychology, the social sciences, communications, and public health research. No previous methods courses are required., An extensive revision, this classic text presents the most recent advances in social research design and methodology. The authors thoroughly describe the research process using methods derived from basic principles of scientific inquiry and demonstrate how they apply to the study of human behavior. These applications make it an indispensable resource for all fields of human social research, particularly communication, psychology, public health, and marketing. With a heavy emphasis on reliability and validity, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. Principles and Methods of Social Research is noted for its: * emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the proper methodological approach; * use of the laboratory experiment as a point of reference for describing and evaluating field experiments, correlational designs, quasi-experiments, and survey designs; and * unique chapter on the ethics of social research including the power a researcher wields and tips on how to use it responsibly. Highlights of the thoroughly expanded and updated edition include: * new chapters on meta-analysis and social cognition methods; * the latest on experimental operations and procedures, such as implicit measures, simulations, and Internet experiments; * expanded coverage of conducting experiments outside of the lab, including conducting experiments on the Web and on applied evaluation research methods,including efficacy and effectiveness research. Intended as a text for upper-level and graduate courses in research methods in social psychology, the social sciences, communications, and public health research. No previous methods courses are required.
LC Classification Number
H62.C692 2002
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