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Applied Social Research Methods Ser.: Survey Research Methods by Floyd J. Fowler (2013, Trade Paperback)
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- Sofort-KaufenUmfrage Forschungsmethoden (angewandte Methoden der Sozialforschung) von Fowler, Floyd J.
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Über dieses Produkt
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101452259003
ISBN-139781452259000
eBay Product ID (ePID)167840194
Product Key Features
Number of Pages184 Pages
Publication NameSurvey Research Methods
LanguageEnglish
Publication Year2013
SubjectResearch
TypeTextbook
AuthorFloyd J. Fowler
Subject AreaSocial Science
SeriesApplied Social Research Methods Ser.
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight10 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2013-029356
Reviews"[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." , [The book] is accessible enough for the masters students but theoretical enough for the doctoral students., "The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction." -- Joseph Kush "[The book] is accessible enough for the masters students but theoretical enough for the doctoral students." -- Claudette Peterson "Even students with very little background in research methods can follow this text easily." -- Candan Duran-Aydintug "The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey." -- Gilbert Jacobs, The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey., The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.
Dewey Edition23
Dewey Decimal300.72/3
Table Of Content1. Introduction2. Types of Error in Surveys3. Sampling4. Nonresponse: Implementing a Sample Design5. Methods of Data Collection6. Designing Questions to Be Good Measures7. Evaluating Survey Questions and Instruments8. Survey Interviewing9. Preparing Survey Data for Analysis10. Analyzing Survey Data11. Ethical Issues in Survey Research12. Providing Information about Survey Methods13. Survey Error in Perspective
SynopsisAuthor Floyd Fowler provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialling; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. This book has been an ideal course companion for survey research and research methods courses at the undergraduate and graduate levels., The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affe, The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
LC Classification NumberHN29.F68 2013
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