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Brand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning by Emmanuel Probst (2022, Hardcover)
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- Sofort-KaufenMarken-Hacks: Wie man Marken aufbaut, indem man die Sinnsuche der Verbraucher erfüllt
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Über dieses Produkt
Product Identifiers
PublisherpowerHouse Books
ISBN-101576879828
ISBN-139781576879825
eBay Product ID (ePID)3050103171
Product Key Features
Book TitleBrand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning
Number of Pages176 Pages
LanguageEnglish
TopicConsumer Behavior, Motivational, Commerce, Economics / Theory
Publication Year2022
GenreBusiness & Economics
AuthorEmmanuel Probst
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight20.6 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2021-936145
ReviewsAcross 10 chapters, Probst leverages his own insights as well as in-depth research in consumer psychology, interviews with industry-leading marketers and case studies to offer simple brand hacks that help brands deliver meaning, whether they're world-class companies like Coca-Cola or underdogs striving to be category leaders.
Dewey Edition23
Dewey Decimal658.827
SynopsisBrand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small., Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal , social , and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
LC Classification NumberHF5415.1255
