Broadcasting, Cable, the Internet, and Beyond: an Introduction to Modern Electronic Media by Barry L. Sherman, Fritz J. Messere and Joseph R. Dominick (2011, Trade Paperback)
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Über dieses Produkt
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100073512036
ISBN-139780073512037
eBay Product ID (ePID)99520318
Product Key Features
Number of Pages352 Pages
Publication NameBroadcasting, Cable, the Internet, and Beyond: an Introduction to Modern Electronic Media
LanguageEnglish
SubjectMedia Studies, Internet / General, Journalism, Telecommunications
Publication Year2011
TypeTextbook
Subject AreaComputers, Technology & Engineering, Social Science, Language Arts & Disciplines
AuthorBarry L. Sherman, Fritz J. Messere, Joseph R. Dominick
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight21 Oz
Item Length9.9 in
Item Width8 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
LCCN2011-000792
Dewey Edition22
IllustratedYes
Dewey Decimal384
Table Of ContentPart One: Foundations Introduction 1 History of Broadcast Media 2 History of Cable, Home Video, and theInternet 2 3 Audio and Video Technology Part Two: How It Is 4 Radio Today 5 Broadcast and Cable/Satellite TV Today 6 The Internet, Web Audio, and Web Video Part Three: How It's Done 7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming Part Four: How It's Controlled 10 Rules and Regulations 11 Self-Regulation and Ethics Part Five: What It Does 12 Ratings and Audience Feedback 13 Effects Glossary Credits Index
SynopsisThis survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.