Reviews"There are economic numbers, and then there is how people really feel about what's going on in the economy. Peter Atwater connects both, helping us to find the signal in all the market noise in ways that give us insight not only about business, but about politics and society too. Atwater is one of my most important "finger to the wind" sources for understanding the global economy today." -- Rana Forohoor, bestselling author of Homecoming , and global business columnist and associate editor for the Financial Times "Peter Atwater is an insightful and original thinker whose work on the impact of mood and sentiment on decision making is an important contribution to understanding how markets work. I cite him often when speaking about how feelings of certainty and control --and their connection to evidence or emotion-- affect the risks we take." -- Michele Wucker, best-selling author of The Gray Rhino and You Are What You Risk "Always fresh and thought provoking." --Andrew Browne, Partner at Brunswick and former Group Editorial Director of the Bloomberg New Economy Forum "Always interesting." --John Authers, Bloomberg's Senior Editor for Markets "Sober, clear-eyed analysis." --Andrew Ross Sorkin, New York Times columnist, DealBook founder, and bestselling author of Too Big Too Fail "Peter Atwater is a contrarian's contrarian, and an expert in confidence-driven decision making." --Herb Greenberg, editor, Empire Financial Research, "There are economic numbers, and then there is how people really feel about what's going on in the economy. Peter Atwater connects both, helping us to find the signal in all the market noise in ways that give us insight not only about business, but about politics and society too. Atwater is one of my most important "finger to the wind" sources for understanding the global economy today." - Rana Foroohar, bestselling author of Homecoming , and global business columnist and associate editor for the Financial Times "Peter Atwater is an insightful and original thinker whose work on the impact of mood and sentiment on decision making is an important contribution to understanding how markets work. I cite him often when speaking about how feelings of certainty and control --and their connection to evidence or emotion-- affect the risks we take." - Michele Wucker, best-selling author of The Gray Rhino and You Are What You Risk "Always fresh and thought provoking." - Andrew Browne, Partner at Brunswick and former Group Editorial Director of the Bloomberg New Economy Forum "Always interesting." - John Authers, Bloomberg's Senior Editor for Markets "Sober, clear-eyed analysis." - Andrew Ross Sorkin, New York Times columnist, DealBook founder, and bestselling author of Too Big Too Fail "Peter Atwater is a contrarian's contrarian, and an expert in confidence-driven decision making." - Herb Greenberg, editor, Empire Financial Research, "There are economic numbers, and then there is how people really feel about what's going on in the economy. Peter Atwater connects both, helping us to find the signal in all the market noise in ways that give us insight not only about business, but about politics and society too. Atwater is one of my most important "finger to the wind" sources for understanding the global economy today." -- Rana Forohoor, bestselling author of Homecoming, and global business columnist and associate editor for the Financial Times "Peter Atwater is an insightful and original thinker whose work on the impact of mood and sentiment on decision making is an important contribution to understanding how markets work. I cite him often when speaking about how feelings of certainty and control --and their connection to evidence or emotion-- affect the risks we take." -- Michele Wucker, best-selling author of The Gray Rhino and You Are What You Risk "Always fresh and thought provoking." --Andrew Browne, Partner at Brunswick and former Group Editorial Director of the Bloomberg New Economy Forum "Always interesting." --John Authers, Bloomberg's Senior Editor for Markets "Sober, clear-eyed analysis." --Andrew Ross Sorkin, New York Times columnist, DealBook founder, and bestselling author of Too Big Too Fail "Peter Atwater is a contrarian's contrarian, and an expert in confidence-driven decision making." --Herb Greenberg, editor, Empire Financial Research
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SynopsisA groundbreaking framework for making better decisions by understanding - and mastering - confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple- everything. In The Confidence Map , Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable-if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. You will learn- . How psychological distance consistently affects the choices we make . Why "Me-Here-Now" decision-making is such a powerful force . What happens at confidence peaks that leads to our downfall . The five ways we respond to extreme vulnerability . When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose., A groundbreaking framework for making better decisions by understanding - and mastering - confidence. What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map , Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable--if we know what to look for. Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world's leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy. You will learn: - How psychological distance consistently affects the choices we make - Why "Me-Here-Now" decision-making is such a powerful force - What happens at confidence peaks that leads to our downfall - The five ways we respond to extreme vulnerability - When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
LC Classification NumberBF575.S39A89 2023