Electronic Commerce 2018 von Efraim Turban (2017, Gebundene Ausgabe)

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Produktinformation

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Produktkennzeichnungen

ISBN-103319587145
ISBN-139783319587141
eBay Product ID (ePID)237053077

Produkt Hauptmerkmale

VerlagSpringer International Publishing
Erscheinungsjahr2017
Anzahl der Seiten664 Seiten
SpracheEnglisch
PublikationsnameElectronic Commerce 2018
ProduktartLehrbuch
AutorEfraim Turban
ReiheSpringer Texts in Business And Economics
FormatGebundene Ausgabe

Zusätzliche Produkteigenschaften

HörbuchNo
InhaltsbeschreibungHc Runder Rücken Kaschiert
MitautorJae Kyu Lee, David King, Ting-Peng Liang, Jon Outland, Deborrah C. Turban
Item Height4cm
Item Length28cm
AusgabeAusgabe Nr. 9 des Jahres 17
Item Width21cm
Item Weight1kg
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