Über dieses Produkt

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100470080191

ISBN-139780470080191

eBay Product ID (ePID)102902979

Product Key Features

Number of Pages416 Pages

LanguageEnglish

Publication NameFood Styling : the Art of Preparing Food for the Camera

Publication Year2010

SubjectSubjects & Themes / Food, Methods / Professional

TypeTextbook

Subject AreaCooking, Photography

AuthorDelores Custer

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight50.5 Oz

Item Length11.2 in

Item Width8.7 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2009-011991

Dewey Edition22

IllustratedYes

Dewey Decimal778.996413

SynopsisFood Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production., The authoritative and comprehensive guide to the art and craft of food styling Based on her 30 years of experience in food styling for advertising, magazines, books, and films, Delores Custer presents the definitive lifelong reference on food styling-complete with lists of handy tools and vital equipment, recipes for artificial foods, and guidelines for running a successful food styling business. Full of ingenious advice on styling in any media and packed with full-color photographs, Food Styling reveals every trick of the trade, from making a beverage appear to sweat to producing those perfect grill marks on meat without a grill. Filled with resources and organized in a simple problem-and-solution format, this is an ideal resource for both experienced foods styling pros and first-timers alike. This is the only book of its kind on the market, shedding light on the art and craft of food styling More than 300 full-color photos reveal the process of styling and the spectacular results, teaching and inspiring anyone interested in food and how it is presented in media The book features a timeline of 60 years of food styling, a glossary of important terms, and a listing of vital styling resources The only book the aspiring or professional food stylist will ever need, this exceptionally thorough resource covers challenges from flawless fried chicken to fluffy, cloudlike cake frostings-and everything in between Whether you're looking to break into the food styling business or just touch up on the latest and most effective techniques, Food Styling is the ultimate guide to creating stunning culinary visuals., Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. It focuses on the development of skills and the techniques and equipment required to help chefs improve presentations and simply better market a product.

LC Classification NumberTR656.5.C87 2009