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Making Data Talk : The Science and Practice of Translating Public Health Research and Surveillance Findings to Policy Makers, the Public, and the Press by David E. Nelson, Robert T. Croyle and Bradford W. Hesse (2009, Hardcover)
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- Sofort-KaufenMaking Data Talk: Communicating Public Health Policy Data Nelson Oxford 2009
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Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-10019538153X
ISBN-139780195381535
eBay Product ID (ePID)19038264203
Product Key Features
Number of Pages344 Pages
LanguageEnglish
Publication NameMaking Data Talk : The Science and Practice of Translating Public Health Research and Surveillance Findings to Policy Makers, the Public, and the Press
Publication Year2009
SubjectPublic Health, Communication Studies, General
TypeTextbook
Subject AreaReference, Language Arts & Disciplines, Health & Fitness, Medical
AuthorDavid E. Nelson, Robert T. Croyle, Bradford W. Hesse
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight54.9 Oz
Item Length6 in
Item Width9.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2008-033685
Dewey Edition22
IllustratedYes
Dewey Decimal613
Table Of Content1. Introduction2. Communication Fundamentals3. Overcoming General Audience Tendencies and Biases to Enhance Lay Understanding of Data4. Presenting Data5. Putting it all Together: Communicating Data for Public Health Impact6. Communicating Data in Acute Public Health Situations7. Communicating Data for Policy or Program Advocacy8. Conclusions and New Challenges
SynopsisThe demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health.
LC Classification NumberRA423.2.N45 2009
