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Mindtap Course List Ser.: Business Communication : Process and Product (with Student Premium Website Printed Access Card) by Mary Ellen Guffey and Dana Loewy (2014, Hardcover)
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- Sofort-KaufenGeschäftskommunikation: Prozess und Produkt von Guffey 8. Auflage
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Über dieses Produkt
Product Identifiers
PublisherCengage Learning
ISBN-101285094069
ISBN-139781285094069
eBay Product ID (ePID)167548422
Product Key Features
Number of Pages704 Pages
Publication NameBusiness Communication : Process and Product (With Student Premium Website Printed Access Card)
LanguageEnglish
Publication Year2014
SubjectBusiness Communication / General
TypeTextbook
AuthorMary Ellen Guffey, Dana Loewy
Subject AreaBusiness & Economics
SeriesMindtap Course List Ser.
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight59.3 Oz
Item Length11.2 in
Item Width8.9 in
Additional Product Features
Edition Number8
Intended AudienceCollege Audience
ReviewsUNIT I: COMMUNICATION FOUNDATIONS.1. Business Communication in the Digital Age.2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills.3. Intercultural Communication.UNIT II: THE WRITING PROCESS.4. Planning Business Messages.5. Organizing and Writing Business Messages.6. Revising Business Messages.UNIT III: WORKPLACE COMMUNICATION.7. Short Workplace Messages and Digital Media.8. Positive Messages.9. Negative Messages.10. Persuasive and Sales Messages.UNIT IV: Reports, Proposals, and Presentations.11. Report and Research Basics.12. Informal Business Reports.13. Proposals, Business Plans, and Formal Business Reports.14. Business Presentations.UNIT V: EMPLOYMENT COMMUNICATION.15. The Job Search, Résumés, and Cover Letters.16. Interviewing and Following Up.Appendix A. Grammar and Mechanics Guide.Appendix B. Document Format Guide.Appendix C. Documentation Guide.Appendix D. Correction Symbols.
Dewey Edition23
Dewey Decimal651.7
Table Of ContentUNIT I: COMMUNICATION FOUNDATIONS. 1. Business Communication in the Digital Age. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. UNIT II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. UNIT III: WORKPLACE COMMUNICATION. 7. Short Workplace Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive and Sales Messages. UNIT IV: Reports, Proposals, and Presentations. 11. Report and Research Basics. 12. Informal Business Reports. 13. Proposals, Business Plans, and Formal Business Reports. 14. Business Presentations. UNIT V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendix A. Grammar and Mechanics Guide. Appendix B. Document Format Guide. Appendix C. Documentation Guide. Appendix D. Correction Symbols.
SynopsisA trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader − abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format − continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses., A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today's visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3x3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.
LC Classification NumberHF5718.3.G838 2014
