Table Of Content1. Introductions. 2. The Business Trip. 3. The Employment Interview. 4. Technology in Business. 5. Business Administration and the Evaluation of Employees. 6. Imports and Exports. 7. Economics. 8. Marketing and Publicity. 9. Finance I. 10. Finance II. 11. Legal Issues in Business. 12. Ethical Considerations.
SynopsisUsing a proficiency-based approach, this intermediate-level book teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. It encourages the development of all four language skills--listening, speaking, reading, and writing--through a variety of exercises all focused on the ability to communicate and perform specific business-related tasks that readers will encounter in the real business world. KEY TOPICS: Content revolves around a wide variety of business themes--e.g., business travel, employment interviews, information technology, management, imports/exports, economics, advertising, marketing, finance, taxes, insurance, environmental/ethical issues, and business/corporate law. Each chapter contains 3 pasos , each consisting of six major sections-- Empecemos (a dialogue or paragraph used to introduce the new vocabulary in a contextualized manner); Charlemos un poco (activities that provide more basic input or require sentence-level output); Entrevista (a structured activity in which readers obtain information from others and present it to someone else); Situaciones (an unstructured activity in readers work together in an imaginary situation to solve a problem); Repaso de gram tica (a basic grammar explanation in English, followed by activities); Escribamos (a writing activity). Other features include: Una vez m s (readings taken from an authentic Spanish source, such as a newspaper or magazine, on topics of interest to businessmen and women); Carta de negocios (sample business letters); and and Panorama Cultural (computer-based activities in which readers use the Internet to explore aspects of Hispanic business culture topics). MARKET: For anyone who wants to develop proficiency in using Spanish in a broad range of business situations., For intermediate business Spanish classes. Using a proficiency-based approach, this intermediate-level text teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. Each chapter contains three pasos , each consisting of six sections Empecemos, Charlemos un poco, Entrevista, Situaciones, Repaso de gramàtica, and Escribamos. In each chapter, related vocabulary is introduced in a contextualized, meaningful way., Using a proficiency-based approach, this intermediate-level book teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. It encourages the development of all four language skills--listening, speaking, reading, and writing--through a variety of exercises all focused on the ability to communicate and perform specific business-related tasks that readers will encounter in the real business world. KEY TOPICS: Content revolves around a wide variety of business themes--e.g., business travel, employment interviews, information technology, management, imports/exports, economics, advertising, marketing, finance, taxes, insurance, environmental/ethical issues, and business/corporate law. Each chapter contains 3 pasos , each consisting of six major sections-- Empecemos (a dialogue or paragraph used to introduce the new vocabulary in a contextualized manner); Charlemos un poco (activities that provide more basic input or require sentence-level output); Entrevista (a structured activity in which readers obtain information from others and present it to someone else); Situaciones (an unstructured activity in readers work together in an imaginary situation to solve a problem); Repaso de gramática (a basic grammar explanation in English, followed by activities); Escribamos (a writing activity). Other features include: Una vez más (readings taken from an authentic Spanish source, such as a newspaper or magazine, on topics of interest to businessmen and women); Carta de negocios (sample business letters); and and Panorama Cultural (computer-based activities in which readers use the Internet to explore aspects of Hispanic business culture topics). MARKET: For anyone who wants to develop proficiency in using Spanish in a broad range of business situations., For intermediate business Spanish classes. Using a proficiency-based approach, this intermediate-level text teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. Each chapter contains three pasos , each consisting of six sections-- Empecemos, Charlemos un poco, Entrevista, Situaciones, Repaso de gramática, and Escribamos. In each chapter, related vocabulary is introduced in a contextualized, meaningful way., Using a proficiency-based approach, this intermediate-level book teaches the vocabulary and grammar necessary to conduct basic business activities in Spanish speaking countries. It encourages the development of all four language skills--listening, speaking, reading, and writing--through a variety of exercises all focused on the ability to communicate and perform specific business-related tasks that readers will encounter in the real business world. Content revolves around a wide variety of business themes--e.g., business travel, employment interviews, information technology, management, imports/exports, economics, advertising, marketing, finance, taxes, insurance, environmental/ethical issues, and business/corporate law. Each chapter contains 3 pasos , each consisting of six major sections-- Empecemos (a dialogue or paragraph used to introduce the new vocabulary in a contextualized manner); Charlemos un poco (activities that provide more basic input or require sentence-level output); Entrevista (a structured activity in which readers obtain information from others and present it to someone else); Situaciones (an unstructured activity in readers work together in an imaginary situation to solve a problem); Repaso de gram tica (a basic grammar explanation in English, followed by activities); Escribamos (a writing activity). Other features include: Una vez m s (readings taken from an authentic Spanish source, such as a newspaper or magazine, on topics of interest to businessmen and women); Carta de negocios (sample business letters); and and Panorama Cultural (computer-based activities in which readers use the Internet to explore aspects of Hispanic business culture topics). For anyone who wants to develop proficiency in using Spanish in a broad range of business situations.