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Nutella World : 50 Years of Innovation by Gigi Padovani (2015, Hardcover)
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- Sofort-KaufenNutella World: 50 Jahre Innovation, Padovani, Gigi, Top Buch
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Über dieses Produkt
Product Identifiers
PublisherRizzoli International Publications, Incorporated
ISBN-100847845850
ISBN-139780847845859
eBay Product ID (ePID)202620626
Product Key Features
Book TitleNutella World : 50 Years of Innovation
Number of Pages308 Pages
LanguageEnglish
TopicIntellectual Property / Trademark, Regional & Ethnic / Italian, History, Specific Ingredients / General
Publication Year2015
IllustratorYes
GenreLaw, Cooking
AuthorGigi Padovani
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight14.7 Oz
Item Length5.6 in
Item Width8.6 in
Additional Product Features
Intended AudienceTrade
LCCN2014-958348
Dewey Edition23
Dewey Decimal641.3/454
SynopsisPublished on the occasion of the 50th anniversary since its invention, the book traces the history of the world's most famous hazelnut chocolate spread and the work of the Ferrero family, who for generations have been dedicated to producing sweetness. From Alba, a small town in Piedmont whose only source of wealth was hazelnuts, Nutella has won the hearts and taste buds of millions of consumers around the world. The reasons for this success are not only the great attention to raw materials and quality, but also the ability to gather around him the affection of millions of fans. In the book, the secrets of production and communication, brand identity, a playlist of Nutella quotes by its fans and an illustrated chronology of the history of the product. The volume is completed by a color insert of photographic images that trace the history of Nutella., The story behind everyone's favorite snack--Nutella. Nutella has its roots in a simple hazelnut and chocolate paste sold as Pasta Gianduja by Pietro Ferrero at his bakery in Alba, the center of Italy's hazelnut-producing region in the Piedmont. While originally sold as a solid block, Ferrero started offering a creamy version called Supercrema in 1951. In 1964, Ferrero's son Michele reformulated Supercrema and launched it throughout Europe as Nutella--a name easy to understand and remember in the greatest number of languages. Nutella was an instant hit and is one of the first Italian products to have spread across the world.On the occasion of its fiftieth anniversary, Gigi Padovani, a Nutella expert and enthusiast, traces the history and evolution of Nutella, including the rise of an almost cult following and its celebration in pop culture, ranging from movies to literature. He then analyzes the key moments of the industry's strategies--innovation, internationalization, a good relationship with the consumers--which have made Nutella a legend to this day. This is a lesson that excellence lasts.
LC Classification NumberTP439.5.H39
