Über dieses Produkt

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-101071828037

ISBN-139781071828038

eBay Product ID (ePID)16050072035

Product Key Features

Number of Pages152 Pages

Publication NamePortfolio Building Activities in Social Media : Exercises in Strategic Communication

LanguageEnglish

SubjectGeneral, Commerce

Publication Year2021

TypeNot Available

Subject AreaReference, Business & Economics

AuthorKaren Freberg

FormatBook, Other

Dimensions

Item Height0.2 in

Item Weight9 Oz

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number2

LCCN2021-012620

Dewey Edition23

Dewey Decimal659.202854678

Table Of ContentPART I. FOUNDATION FOR CREATING A STRATEGIC MINDSETCHAPTER 1. Introduction to Social Media: An Art and Science Creative Exercise and Self-Awareness AssignmentsCHAPTER 2. Ethical and Legal Fundamentals of Social Media Individual Assignments Group Projects Workshops/ConsultingCHAPTER 3. Personal and Professional Branding for Social Media Individual Assignments Workshop/Consulting ProjectsCHAPTER 4. Diversity and Inclusion in Social Media Individual Assignments Group Projects Workshop/Consulting ProjectsCHAPTER 5. Industry Qualifications and Roles in Social Media Individual Assignments Group ProjectsCHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis Individual Assignments Group Projects Workshop/Consulting ProjectPART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES)CHAPTER 7. Strategic Planning for Social Media Individual Assignments Group ProjectsCHAPTER 8. Influencer Marketing Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 9. Paid Media Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 10. Strategic Writing for Social Media Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 11. Audience Segmentation and Analysis Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages Individual Assignments Group Projects Workshops/Consulting ProjectsCHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Individual Assignments Group Projects Workshop/Consulting ProjectsPART III. APPLICATION AND FUTURE CONSIDERATIONSCHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I Individual Assignments Group Projects Workshop/Consulting ProjectsCHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II Individual Assignments Group ProjectsCHAPTER 16. What Does the Social Media World Have That Is New? Individual Assignments Group Projects Workshop/Consulting Projects

Intended AudienceCollege Audience

SynopsisFounded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. Book jacket., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, Karen Freberg's exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication , but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.

LC Classification NumberHF5415.1265.F735