Bild 1 von 1
Standardbild
Bild 1 von 1
Standardbild
Qualitative Research Methods Ser.: Focus Groups As Qualitative Research by David L. Morgan (1996, Trade Paperback)
B
Brenham Book Company (759)
92,7% positive Bewertungen
Preis:
US $38,82
(inkl. MwSt.)
Ca.CHF 31,08
+ $20,81 Versand
Rücknahme:
30 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen. Bedingungen variieren je nach Versandservice.
Artikelzustand:
- Sofort-KaufenFokusgruppen als qualitative Forschung, 2. Auflage (Qualitativ
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Über dieses Produkt
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100761903437
ISBN-139780761903437
eBay Product ID (ePID)909352
Product Key Features
Number of Pages88 Pages
LanguageEnglish
Publication NameFocus Groups As Qualitative Research
Publication Year1996
SubjectResearch
TypeTextbook
AuthorDavid L. Morgan
Subject AreaSocial Science
SeriesQualitative Research Methods Ser.
FormatTrade Paperback
Dimensions
Item Height0.2 in
Item Weight5 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Edition Number2
Intended AudienceCollege Audience
LCCN96-025389
Dewey Edition20
Series Volume Number16
Dewey Decimal300/.723
Table Of ContentIntroductionFocus Groups as Qualitative MethodThe Uses of Focus GroupsPlanning and Research Design for Focus GroupsConducting and Analyzing Focus GroupsAdditional PossibilitiesConclusions
SynopsisFrom the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the, The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists., The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists., From the First Edition: "Continues the high quality of previously published volumes in the Sage series on qualitative research methods. . . . Useful and instructive. . . . David L. Morgan deals with a number of practical issues concerning the conduct of focus groups, such as the degree of moderator involvement and group size. . . . Provides ample illustrations . . . and thought-provoking advice for researchers and students." --Contemporary Sociology "David L. Morgans book is unique among current offerings on focus groups because it is directed at academic users of focus groups rather than practitioners. His account is also unique in its critical attitude toward contemporary market research applications of focus groups. . . . The book succeeds best at providing fuel for scholarly debates about what group interviews can and cannot contribute to research." --Journal of Marketing Research "Provides the reader with a very clear and practical overview of the focus group as a method for field research. . . . Well-written and informative. . . . Providing the history and methodological rationale for the method. . . . Attests to the benefits or strengths of focus group research on the basis of personal opinion and testimonial evidence." --Personnel Psychology Only a decade ago, focus groups were virtually unknown to social scientists. Now their use in academic as well as outside settings is vast and ever growing. David L. Morgan has extensively revised and updated his best-selling Focus Groups as Qualitative Research , providing an excellent guide for researchers in every discipline. He begins his comprehensive revision with an updated introduction that offers a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, as well as more on the strengths and weaknesses of focus groups (Chapter 2). Chapter 3s section on self-contained focus groups has also been expanded to reflect the increased range of research being done in this area. The next chapter has been thoroughly reorganized both to provide an overview of what a typical set of groups looks like as well as new insights on research design. Similarly, Chapters 5 and 6 have been reorganized and broadened to include examples from social scientists who have established their own practices and methodological research on focus groups. This best-selling research guide concludes with future directions and references that take into account the explosive growth in focus groups as a research tool for all social scientists. Reflecting the many changes that have occurred in the study of focus groups over the years, Focus Groups as Qualitative Research , Second Edition is for qualitative researchers in every academic discipline as well as those in nonacademic settings.
LC Classification NumberH61.28.M67 1997
