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Product Identifiers

PublisherTaylor & Francis Group

ISBN-100240811860

ISBN-139780240811864

eBay Product ID (ePID)72416510

Product Key Features

Number of Pages368 Pages

Publication NameRadio Station : Broadcast, Satellite and Internet

LanguageEnglish

Publication Year2009

SubjectJournalism, Radio, Radio / General

TypeTextbook

Subject AreaPerforming Arts, Technology & Engineering, Language Arts & Disciplines

AuthorMichael C. Keith

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight36.1 Oz

Item Length10.9 in

Item Width8.5 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

Dewey Edition22

TitleLeadingThe

Reviews"This text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one....If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing Worktext, "If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of the Audio Production Worktext, "As for myself, and I believe the vast majority of my peers, this text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one and the quality of each edition has only improved the status of the text...If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing Worktext, "The 8th edition of this textbook has been revised throughout to describe the impacts of the Internet and the new audio technologies that are available digitally, including podcasts and blogs as part of a radio's programming. Designed as a comprehensive textbook, each chapter concludes with a summary of chapter highlights, a list of suggested further reading, and additional in-depth materials and case studies. In addition to the nuts and bolts of what makes up a radio station - programming, news, production, and engineering - many of the chapters present the less glamorous, but critical skills for running a station, including management, sales, promotion, and traffic and billing. A glossary is included." - SciTechBookNews "This text is considered 'the' text about radio station operations and the radio industry. Michael's reputation as a scholar and author in this area is absolutely number one....If you want a text that provides a solid grounding in the operation of a radio station and the radio industry in general, this is the text to use." --David Reese, author of The Audio Announcing Worktext

IllustratedYes

Dewey Decimal384.54/53

Edition DescriptionRevised edition,New Edition

SynopsisThe Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Please visit the companion website (http: //www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content., The Radio Stationis considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Stationdetails all departments within a radio station--be it a terrestrial, satellite, or Internet operation-from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies. Drawing on the insights and observations of those who make their daily living by working in the industry, this edition continues its tradition of presenting the real-world perspective of where radio comes from, and where it is heading. The Eighth Edition of this classic text includes expanded sections on digital, satellite, and Internet radio; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews and essays with industry professionals, an image bank, additional suggested reading, and a listing of helpful links to industry websites. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Please visit the companion website (http://www.taylorandfrancis.com/cw/keith-9780240811864/) and click on the Resources tab at the top for helpful links and extra content.

LC Classification NumberHE8698.K45 2009