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Service Business Development von Thomas Fischer (2013, Taschenbuch)
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Artikelzustand:
- Sofort-KaufenService Business Development: Strategies For Value Creation In Manufacturin
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Über dieses Produkt
Produktinformation
How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets.Produktkennzeichnungen
ISBN-101107652073
ISBN-139781107652071
eBay Product ID (ePID)195094911
Produkt Hauptmerkmale
VerlagCambridge University Press
Erscheinungsjahr2013
Anzahl der Seiten320 Seiten
PublikationsnameService Business Development
SpracheEnglisch
ProduktartLehrbuch
AutorThomas Fischer
FormatTaschenbuch
Zusätzliche Produkteigenschaften
HörbuchNo
MitautorElgar Fleisch, Heiko Gebauer
InhaltsbeschreibungPaperback
Item Height1cm
Item Length22cm
Item Weight466g
Item Width15cm
