Über dieses Produkt

Product Identifiers

PublisherWorkman Publishing Company, Incorporated

ISBN-101523516976

ISBN-139781523516971

eBay Product ID (ePID)22057261859

Product Key Features

Number of Pages224 Pages

LanguageEnglish

Publication NameSmart Brevity : the Power of Saying more with Less

Publication Year2022

SubjectBusiness Communication / General, Communication Studies, Skills, Business Writing, Composition & Creative Writing

TypeTextbook

Subject AreaLanguage Arts & Disciplines, Business & Economics

AuthorRoy Schwartz, Jim Vandehei, Mike Allen

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight14.1 Oz

Item Length8.3 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

LCCN2022-045170

Reviews"Smart... [it offers] ways to communicate in a short-attention-span world." -- The New York Times' DealBook "A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels." -- The Wall Street Journal "The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page." -- The New Republic "The Axios founders' new book makes the case for condensed communication--in an increasingly complex world." -- The New Yorker, A Wall Street Journal and USA Today national bestseller! "Smart... [it offers] ways to communicate in a short-attention-span world." -- The New York Times' DealBook "A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels." -- The Wall Street Journal "The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page." -- The New Republic "The Axios founders' new book makes the case for condensed communication--in an increasingly complex world." -- The New Yorker

Dewey Edition23

IllustratedYes

Dewey Decimal302.23

SynopsisSmart Brevity is a writing and communications manifesto for the information age. It will teach readers how to communicate better with fewer words and more punch in their emails, newsletters, presentations, meetings, and much more at work and in life. The big idea : If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how., Anyone who wants to be heard is facing an epic challenge-people are drowning in a sea of words. How do you get your audience to pay attention? By learning to say a lot more with a lot less and punch through the noise. By learning Smart Brevity. Book jacket., Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

LC Classification NumberP90