Über dieses Produkt

Product Identifiers

PublisherCengage Learning

ISBN-100357516184

ISBN-139780357516188

eBay Product ID (ePID)5050077822

Product Key Features

Number of Pages352 Pages

Publication NameSocial Media Marketing : a Strategic Approach

LanguageEnglish

Publication Year2022

SubjectMarketing / General, General, Commerce

FeaturesRevised

TypeTextbook

Subject AreaBusiness & Economics

AuthorDonald I. Barker, Debra Zahay, Janna Parker, Mary Lou Roberts, Melissa Barker

FormatTrade Paperback

Dimensions

Item Height10.8 in

Item Weight24.8 Oz

Item Length0.7 in

Item Width8.5 in

Additional Product Features

Edition Number3

Intended AudienceCollege Audience

Dewey Edition23

IllustratedYes

Dewey Decimal658.872

Table Of Content1. The Role and Importance of SMM.2. Goals and Strategies.3. Identifying Target Audiences.4. Rules of Engagement for Social Media Marketing and Social Media Governance.5. Social Media Platforms and Social Networking Sites.6. Paid Social and Influencers7. Content Creation and Sharing: Blogs, podcasts, and webinars.8. Visual Storytelling9. Content Marketing: Publishing Articles, White Papers and E-books10. Virtual Communities11. Mobile Marketing on Social Networks.12. Social Media Monitoring and Management.13. Managing and Staffing the Organization for Social Media Marketing.14. Social Media Marketing PlanAppendix: Sample SMM Plan Caffe Daily

Edition DescriptionRevised edition

SynopsisLearn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization's overall integrated marketing communication approach.

LC Classification NumberHF5415.1265.B275