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Strategic Brand Management : Lessons for Winning Brands in Globalized Markets by Carlos J. Torelli and Deborah Roedder John (2017, Trade Paperback)
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Artikelzustand:
- Sofort-KaufenStrategische Markenführung: Lehren für den Gewinn von Marken weltweit
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Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100190646004
ISBN-139780190646004
eBay Product ID (ePID)240223240
Product Key Features
Number of Pages272 Pages
Publication NameStrategic Brand Management : Lessons for Winning Brands in Globalized Markets
LanguageEnglish
SubjectConsumer Guides, General, Strategic Planning
Publication Year2017
TypeNot Available
AuthorCarlos J. Torelli, Deborah Roedder John
Subject AreaReference, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight14.1 Oz
Item Length7.4 in
Item Width9.1 in
Additional Product Features
LCCN2017-018182
Reviews"Strategic Brand Management is an insightful book that provides a modern take on brand management and reveals cutting-edge research frameworks that are directly applicable for managing brands locally and globally. A must-read for current and future brand managers!"--Sonia Alokparna, Rutgers University"I think this book will be a great benefit to students and their coursework. This book gets right to the critical issues, with no extraneous material. The text has a flexible format so it can be taught via different semester structures, and the focus on global and cultural perspectives is a powerful addition."--Timothy Malefyt, Fordham University, This book looks to be much easier to use for both students and professors [than Kapferer]. When this book is published, I would adopt it for my class immediately. --Barna Donovan, St. Peter's University I appreciate how the authors have streamlined and organized content flow. The exercises are sure to increase engagement, especially during the longer three-hour delivery format. --Allen Smith, Florida Atlantic University "Strategic Brand Management is an insightful book that provides a modern take on brand management and reveals cutting-edge research frameworks that are directly applicable for managing brands locally and globally. A must-read for current and future brand managers!"--Sonia Alokparna, Rutgers University "I think this book will be a great benefit to students and their coursework. This book gets right to the critical issues, with no extraneous material. The text has a flexible format so it can be taught via different semester structures, and the focus on global and cultural perspectives is a powerful addition."--Timothy Malefyt, Fordham University
Intended AudienceCollege Audience
SynopsisThis text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively build and manage brands., Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.
LC Classification NumberHD69.B7J64 2017
